Innovia Films partners with Carrington Company to launch a line of teas using NatureFlex packaging

By Jenny Eagle

- Last updated on GMT

Carrington Organics
Carrington Organics

Related tags Tea

Carrington Tea has launched its organics tea line using Innovia Films NatureFlex packaging film.

The teas are packaged in a 20-bag retail-ready “soft pack”, made in conjunction with Fastik Label and Supply. The packaging format is mainly used in Europe for economy-sized packaging, but rarely seen in North America.

Debbie Shandel, executive VP/chief marketing officer, Carrington Co. said it wanted a compostable package to complement its organic tea. 

“The flexible material offered us a chance for differentiation, as tea bags are predominantly packed in a box or can,” ​she said.  

“NatureFlex delivers the freshness barrier that our teas require along with excellent receptivity to inks, communicating our branding through vibrant print.​”

NatureFlex is derived from wood pulp sourced from managed plantations and is certified to be over 90% bio-based and home and industrial compostable. 

The Carrington Organics Tea line comes in three flavors; Chamomile, Soothing Herbal and Green Tea Lemon.

8pack-Grouping-Organics 72dpi

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