Do you talk about tea, gossip about juice, or brew over beer? Take a look at this year's special editions

By Rachel Arthur contact

- Last updated on GMT

Are you a smoothie on the subject of smoothies?
Are you a smoothie on the subject of smoothies?

Related tags: Brewing, Us, Hpp runs a series of special edition newsletters – each turning the spotlight on an important industry sector - and is inviting expert comment for our 2015 subject areas.

This year’s special editions are entitled Joy in Juice and Smoothies, Authentic Tea Tastes, Fizzing-Up Carbonates, and Crafting a Difference (craft beers). Areas of interest include trends, markets, new product development, research, ingredients, processing, packaging, and more.

The publications are sent via email to our subscribers. If you have something to bring to the discussions, please email

We’ll only consider material of editorial value.  For advertising enquiries for the special editions, please contact our sales department​.  

Special editions 2015

Joy in Juice and Smoothies​: Juice is a key global growth category for 2014-20, after several years in the doldrums in established markets due to high natural sugar content. How can manufacturers reformulate here to assuage consumer concerns? What impact is aseptic and HPP processing having on value perceptions? Can juice manufacturers hybridize with water, CSDs, or even dairy drinks to cut costs or provide another point of difference? With regards to packaging and branding - how can it help to 'sell' the health benefits (nutrient content and naturalness) beyond high headline sugar content?

Authentic Tea Tastes: ​A growing consumer segment sees RTD teas as too sweet and inauthentic, so there’s a growing market for strong tea infusions (for that ‘freshly brewed’ taste), as well as use of herbs, spices and fruits. Euromonitor predicts that RTDs will grow 16% in the off-trade in the US alone from 2013-18, so we’ll look at taste trends, flavor systems and sweeteners in this booming segment, and also touch on innovation in hot tea, which has been slower-paced to date.

Fizzing-Up Carbonates​: Taking in everything from craft colas to premium sparkling waters (a key US growth category) we look at ingredients, packaging and processing solutions (aseptic or ESL tech, for instance) to meet the growing demand for 'naturalness', quality and taste satisfaction, as well as health.

Crafting A Difference​: We hone in on craft beer, with a look at processing kit for SMEs (wort kettles, fillers, etc. and the associated technical challenges brewers face) and larger companies seeking to hit that ‘craft’ sweet spot. Packaging, another focus, provides a key P.O.D in this 'premium' sector.

Brau Beviale: ​A post-show newsletter to wrap up the best of the action from Nuremberg, Germany.  

Related topics: Markets

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