The Dune 250 is a stackable bottle currently available in ‘flint’ colour which can be stacked in two different ways and allows space for the customer label.
The bottle was selected for a pack innovation at Emballage 2014 in Paris.
Bruni Glass is an Italian company focussed on speciality glass for markets including spirits, wine and olive oil.
Matteo Vitale, commercial director for France, said the same product could be presented in four different ways which could be used for appearance or space saving benefits.
“The concept of the Dune bottle is not new it is a bottle coming from ‘Progetto Millennio’ - our design contest,” he told FoodProductionDaily during Emballage 2014.
“It is a bottle in the form of a dune which is stackable in a horizontal way. The bottle can be stacked in two or three and in this case we have developed also the vertical stackability which is our trademark.
“So you have a 250ml bottle, that can be also produced in 200ml, that can be horizontally or vertically stacked to combine two different products or the same product in a really different way.”
Vitale said challenges to design the stacking were mostly mechanical when joining the bottles.
“The top part of the bottom bottle has to enter the bottom part of the top bottle and they have to keep together but not be too orientated on the technical way we stack them.”
Vitale said the intended markets for the bottles are mostly high-end products.
“Every time we start a product and a project we say the right size. So we developed the Dune in 250ml which is a typical gourmet food size because we think its natural market is high end olive oil and vinegar and gourmet high price retail products,” he said.
“Of course in the past we have seen some projects born for a specific market getting different ways to develop and to change their original idea and to go for different markets.”
Bruni design award
Progetto Millennio, which will be known as the Bruni Glass design award for its next edition in 2015, is a contest between different schools of design in Europe every two years at SIMEI show in Milan.
“We do different stages, the young designer comes to Bruni to understand how to design a glass bottle and the different projects are voted on our stand at the show in Milan,” saidVitale.
“They are divided in four different categories – food so mostly jars, gourmet – oil and vinegar, wine and spirits. Normally, the project which wins his section has the right to be produced as a sample and the winning project overall is produced.
“Progetto Millennio is giving to Bruni, the opportunity to work with young designers and lots of new ideas. On the other hand they do have a project, which if it takes the interest of the public, is produced and we recognise royalties to the young designer up to the life of the product.”