‘A bunch of lawyers get a $1m payday!’ CSPI savages Coke Vitaminwater settlement

By Ben BOUCKLEY

03-Nov-2014 Last updated on 28-Aug-2017 at 13:47 GMT

The Center for Science in the Public Interest (CSPI) today filed an objection to a proposed settlement of the ‘copycat’ Vitaminwater lawsuits, claiming it only enriches lawyers and does nothing to stop what it alleges is the brand’s deceptive marketing.

Vitaminwater style reformulations ‘always challenging’: Stevia supplier PureCircle

05-Aug-2014

By Ben BOUCKLEY

Coke stevia supplier PureCircle insists formulating beverages such as Vitaminwater is especially challenging but says hundreds of drinks have been successfully reworked with the zero-calorie sweetener.

Consumer uproar forces Coke to strip stevia out of Glaceau Vitaminwater

04-Aug-2014

By Ben BOUCKLEY

The Coca-Cola Company has ditched stevia as a sweetener for Glaceau Vitaminwater in the US and will revert to the original sweetening system – which used crystalline fructose and, in some cases, cane sugar.

Coca-Cola on Vitaminwater lawsuit ruling: 'The plaintiffs' claims are without merit and will ultimately be rejected'

19-Jul-2013

By Elaine Watson

Coca-Cola says it is confident it will prevail in a deceptive marketing lawsuit filed more than four years ago alleging it misled consumers by promoting Vitaminwater as a healthy ‘nutrient-enhanced water beverage’.