Last week, we gave you a rundown of the flavor trends, identified by Netherlands-based Innova, that have driven beverage product development in North America, and Europe in recent years.
This week, we've got - detailed in Innova's own words - the consumer trends that are fueling the development of new, innovative waters, juices, carbonated soft drinks (CSDs), beers, and spirits in Asia, the Middle East, Africa, and Australasia.
Pina Colada: Is growing in popularity in flavoured alcoholic beverages and juices.
Superfruits: Lychee can be found in juice and flavoured water and marula is appearing in spirits and liqueurs and flavoured water.
Peach: A fast-growing flavour in juices.
Tutti Frutti: A new flavour option for spirits and liqueurs.
Coffee Flavors: Cappuccino; latte macchiato and other latte varieties are appearing in new ice coffee launches.Watermelon: Growing in popularity in CSDs, concentrates and iced tea.
Grape Flavors: White grape and red grape flavors are growing in juices and CSDs.
Blood Orange: Can be found mainly in juices but also increasingly in CSDs.
Sour Cherry: Is an emerging flavour for juices and flavoured water.
Tangerine: Growing fast in juices, but alsi found in more tea, CSDs and flavoured alcoholic beverages.
Pandan: Typically used in cakes and desserts, it is traversing to concentrates and juices.
Vegetable Flavors: Red tomato, artichoke, cucumber and mung bean are growing in popularity in juices, tea and some concentrates.
Apple Vinegar: Is growing in stature in the popular vinegar-based drinks space. Other more established vinegars are apple cider, black and plum.
Matcha Tea: Increasingly popular in iced tea.
Lotus: Usually found in sweet baked goods, it is also appearing in RTD teas and other soft drinks.
Vanilla: Increasingly appearing in tea, RTD coffee and spirits and liqueurs.
Fruit Flavors: Guava, ruby grapefruit, mango and pomegranate are new juice flavors on the scene.
Coffee: Migrating to spirits and liqueurs and even beer.
Berry Varietals: Such as strawberry and blackberry are becoming popular for flavoured alcoholic beverages, juices, tea and even cider.
Botanical Flavors: Australian flower essences and wild herbs continue to emerge in flavoured water and juice drinks.
Honey: Is a new flavour addition for RTD brown spirit products.