Energy drinks in c-stores: Strong summer for Red Bull, Monster, NOS, Full Throttle, weaker performance from AMP, Rockstar

By Elaine WATSON

26-Aug-2013 Last updated on 18-Feb-2021 at 18:58 GMT

The energy drink category - which did not set the world on fire in most other retail channels this summer - posted 7.4% dollar sales growth in the US convenience store channel in the four weeks to August 3, driven by a strong performance from Red Bull (+8.9%), Monster (+13.1%), and Coca-Cola (NOS, Full Throttle +11.4%), according to Nielsen data.

Wells Fargo: ‘We’re increasingly concerned about the continued underperformance of Dr Pepper Snapple Group’s TEN platform’

23-Aug-2013

It was a dismal summer in the US soft drinks aisles, with dollar sales of diet/low calorie soda plunging 7.1% in the four weeks to August 3 vs the same period last year, while unit sales slumped 6.9%, according to new report from Wells Fargo.

AMA proposes ban on marketing of energy drinks to kids, but ABA says resolution is 'fraught with inaccuracies'

20-Jun-2013

In two high-profile votes at the American Medical Association’s annual meeting in Chicago, delegates officially recognized obesity as a disease, and called for a ban on the marketing of energy drinks to under 18s.

The evolution of energy drinks: What next for Monster, Red Bull and 5-Hour Energy?

04-Feb-2013

While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says a...