WILD invests in booming Brazilian beverage market with equity stake in Amazon Flavors

WILD invests in booming Brazilian beverage market with equity stake in Amazon Flavors

Related tags Caffeine Soft drink Brazil

WILD Flavors GmbH has become a shareholder in Amazon Flavors giving the company increased access to the booming Brazilian beverage market.

According to data published by Canadean, an annual growth rate of 3-4% for the soft drinks market can be anticipated in the medium-term: This includes both newer segments such as energy drinks as well as classic soft drinks. Brazil has become the world's third-largest market in this sector.

“The Brazilian food and beverage market has enormous potential. More than 190million people live here. The middle class is constantly growing and consumers are looking for new tastes and products. We can help our customers meet this growing consumer demand,”​ stated Cosimo Trimigliozzi, COO of WILD Flavors International GmbH.

Amazon Flavors is headquartered in São Paulo and operates production facilities in Manaus in the state of Amazonas. The Amazon Flavors product portfolio features natural extracts and flavors derived from the guarana plant, açai berries, oranges and grapes as well as cola flavors for the Brazilian beverage market. WILD has operated a Brazilian subsidiary with a sales office and development laboratory in São Paulo since 2000. This operation will be merged with Amazon Flavors.

"Becoming a shareholder in Amazon Flavors is the next logical step in our international expansion strategy in the global food and beverage market and the growth forecast for Brazil is outstanding,” ​said Dr. Hans-Peter Wild. “WILD’s relationship with Amazon Flavors puts us in an excellent position to support our customers in this developing market.”

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