The positive showing came despite poor weather during the last 12 months, which led to an industry-wide decline in the UK beer market of 5.1% over the same period.
SAB Miller attributed Miller Brands’ growth to a continued focus on its imported lager portfolio: Peroni Nastro Azzurro, Miller Genuine Draft, St Stefanus, Lech and Tyskie, and notably Czech-brerwed brand Pilsner Urquell.
"As interest in world beers continues to grow among British drinkers, the Miller Brands team drove a campaign based around Pilsner Urquell’s unique taste profile and its heritage. The business has enjoyed great success in building and growing the Peroni Nastro Azzurro brand in the UK and intends to deliver similar results with the Pilsner Urquell brand," SAB Miller said.
Aseptic Technology 2013: Exclusive, free online event
On May 30, BeverageDaily.com and FoodProductionDaily.com will host an exclusive, free, online event on aseptic processing and packaging technology, Aseptic Technology 2013. Our program includes speakers from Sidel, GEA, Coca-Cola Hellenic, Zenith International and more. The event begins at 9am New York time. Click here to register and to learn more .