SPIRITS GIANT PLANS $3.19M M&A SPEND TO BACK UK LAUNCH

Diageo hopes for UK frozen cocktail frenzy with Parrot Bay

By Ben BOUCKLEY

26-Feb-2013 Last updated on 18-Mar-2017 at 18:11 GMT

Diageo is set to introduce a new sub-category within RTD cocktails in the UK, by launching its Parrot Bay frozen alcoholic drinks in April following ‘explosive’ US growth.

Weight in gold or waste of space? Celebrity beverage brand ambassadors

21-Feb-2013

By Ben BOUCKLEY

Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry

Diageo CEO bowled Cuervo ball, but hints at 'exciting' 2013 tequila entry

31-Jan-2013

By Ben BOUCKLEY

Diageo CEO Paul Walsh says he was ‘somewhat disappointed’ by the breakdown of talks to acquire the Jose Cuervo tequila brand, but hints his firm may make an ‘organic entry’ into the category in 2013.

Diageo faces struggle to make United Spirits pay: Analyst

30-Jan-2013

By Ben BOUCKLEY

The potential upsides in Diageo’s potential acquisition of a majority stake in India's United Spirits (USL) are clear but achieving acceptable profitability from the business may be tricky, according to one analyst.