DISPATCHES FROM INTERBEV 2012, LAS VEGAS

'Jackpot justice' legal claims: Firewall strategies for beverage brands

By Ben Bouckley

- Last updated on GMT

Related tags: English-language films

Renowned attorney Justin Prochnow talks to Ben Bouckley in Las Vegas about the threat class actions pose to beverage brands, from 'all natural' cases to a new wave of flavor characterization claims, and firewall strategies firms can use to scupper that potential multi-million dollar shakedown...

Prochnow, from Greenberg Traurig, spoke to BeverageDaily.com after giving a presentation at InterBev 2012 entitled: 'The Beverage Industry's Biggest Threat: Jackpot Justice Legal Claims (And How to Defuse Them)'.

"It [the recent class action suit wave] has really become, if not the biggest, then one of the biggest problems for companies in the food, beverage, supplement industry," ​Prochnow said.

"When we talk about beverages - I talk about them both in terms of beverages and liquid supplements, because they're very similar in a lot of cases."

Related news

Show more

Related products

show more

Brew with Confidence and Detect Spoilage

Brew with Confidence and Detect Spoilage

Sartorius AG | 30-Jun-2020 | Product Brochure

The art of brewing and the science of microbiology are an interesting and dynamic partnership which has been centuries in the making, one cannot exist...

Creating a new breed of beverages

Creating a new breed of beverages

Cargill | 16-Jun-2020 | Technical / White Paper

Innovative technologies. New fusions, functions and flavors. Personalized nutrition. Adventurous consumer tastes are re-drawing the boundary lines in today’s...

We put our color theories to the test

We put our color theories to the test

Lycored SARL | 02-Jun-2020 | Research Study

For today’s beverage consumer, visual appeal is everything. A natural color that stays true to flavor impacts appeal and experience. At Lycored, we understand...

The Best Plant Protein Comes From The Heart

The Best Plant Protein Comes From The Heart

Applied Food Sciences | 13-May-2020 | Technical / White Paper

Inside every hemp seed is the 'hemp heart.' This nutritional powerhouse is also the proprietary source for a new plant-based ingredient, called...

Related suppliers

Follow us

Products

View more

Webinars