DISPATCHES FROM INTERBEV 2012, LAS VEGAS
'Jackpot justice' legal claims: Firewall strategies for beverage brands
Renowned attorney Justin Prochnow talks to Ben Bouckley in Las Vegas about the threat class actions pose to beverage brands, from 'all natural' cases to a new wave of flavor characterization claims, and firewall strategies firms can use to scupper that potential multi-million dollar shakedown...
Prochnow, from Greenberg Traurig, spoke to BeverageDaily.com after giving a presentation at InterBev 2012 entitled: 'The Beverage Industry's Biggest Threat: Jackpot Justice Legal Claims (And How to Defuse Them)'.
"It [the recent class action suit wave] has really become, if not the biggest, then one of the biggest problems for companies in the food, beverage, supplement industry," Prochnow said.
"When we talk about beverages - I talk about them both in terms of beverages and liquid supplements, because they're very similar in a lot of cases."
