Stevia sweetened Pepsi NEXT hits Australia in cola first

By Ben Bouckley

- Last updated on GMT

Related tags: Sweeteners

Picture Copyright: Pepsi Australia
Picture Copyright: Pepsi Australia
Pepsi NEXT has been launched in Australia, but intriguingly the drink has been formulated with stevia for this market to achieve a 30% sugar reduction, rather than the 60% effected with other sweeteners in the US.

The launch is significant, because it marks the first time that either PepsiCo (or keen rival Coca-Cola) have used zero calorie sweetener stevia with a front line cola brand.

Due to the time differences involved, BeverageDaily.com was unable to contact PepsiCo Australia before we went to press, but the Pepsi Australia Facebook page bears witness to the new launch.

"Want to be one of the first to try what's NEXT?"​ it asks fans, while displaying a poster (pictured right) revealing the 30% stevia content.

Discussing Pepsi NEXT's initial sales success in the States following its February 27 launch, Diana Cowland, health and wellness analyst at Euromonitor International told BeverageDaily.com in early August:

"As Pepsi NEXT is sweetened with high fructose corn syrup, aspartame, sucralose and acesulfame K, no doubt manufacturers would see some success if they used stevia to replace this cocktail of high-intensity sweeteners.”

Related news

Related products

show more

Jungbunzlauer consumer study on mineral perception

Jungbunzlauer consumer study on mineral perception

Jungbunzlauer | 15-Jun-2022 | Technical / White Paper

Jungbunzlauer performed a consumer study with more than 1400 participants in order to understand consumer knowledge, perception and preferences in minerals.

Reduces bitterness. Excludes petroleum.

Reduces bitterness. Excludes petroleum.

DuPont Tate & Lyle | 07-Jun-2022 | Technical / White Paper

Zemea® USP-FCC propanediol, a 100% plant-based glycol, helps formulators navigate the unique challenges of creating consumer-friendly beverage products....

Beverages with Benefits, from ADM

Beverages with Benefits, from ADM

ADM | 07-Jun-2022 | Product Brochure

Whether they are simply interested in supporting their overall health & wellness or are targeting a specific need state that’s important to them, consumers...

Related suppliers

Follow us

Products

View more

Webinars