Diet Coke still scoring high with demanding Millennial consumers

Coke takes ‘natural’ mid-calorie carbonate plunge in Pepsi NEXT wake with stevia-based trials

15-May-2012

The Coca-Cola Company is poised to test its own mid-calorie sodas in the US using Sprite and Fanta using natural sweeteners including Cargill's stevia brand, hot on the heels of PepsiCo’s mid-calorie cola launch Pepsi NEXT.

Coke looks to shake up carbonates with ‘sexy’ Jean Paul Gaultier bottle

17-Apr-2012

Coke hopes that the glamour associated with such collaborations as its new venture with fashion designer Jean Paul Gaultier will shake up a wider carbonates category hit by volume declines in some established markets.

Coke follows Pepsi with new pack design

12-Dec-2002

Hot on the heels of Pepsi-Cola's announcement that it is to update the labelling of its entire Pepsi range, Coca-Cola has this week unveiled a new package design for its Diet Coke soft drink.

Diet Coke still scoring high with demanding Millennial consumers - Mintel

Diet Coke is still scoring high with young, critical, health-conscious Millennial consumers, market research firm Mintel has claimed.

Diet Coke still scoring high with demanding Millennial consumers - Mintel

Diet Coke is still scoring high with young, critical, health-conscious Millennial consumers, market research firm Mintel has claimed.

Related Topics

Coke takes ‘natural’ mid-calorie carbonate plunge in Pepsi NEXT wake with stevia-based trials

Coke looks to shake up carbonates with ‘sexy’ Jean Paul Gaultier bottle

Coke follows Pepsi with new pack design