Sharing bottle sales beat general UK lager market: Molson Coors

By Ben Bouckley

- Last updated on GMT

Related tags: Molson coors, Molson coors brewing company

Picture Copyright: Carlos Van Vegas/Flickr
Picture Copyright: Carlos Van Vegas/Flickr
Molson Coors launched a sharing-size 710ml Corona Extra bottle in the UK off-trade from May, and said Nielsen data showed that larger bottles were outperforming the general lager market in this channel by 9%.

The large bottles are priced at ₤2.79 ($4.34), and Darius Burrows, Corona senior brand manager at Molson Coors, said: “Corona Extra is all about sociability and getting together with friends and this new serve makes that even easier at home.

He added: “We’ve launched ahead of the crucial summer period, when we’re confident people will be pouring their friends a Corona Extra as they enjoy barbecues, picnics and al fresco dining in the sun.”

Related news

Related products

show more

Unlike Any Other Turmeric

Unlike Any Other Turmeric

Applied Food Sciences | 15-Jan-2020 | Technical / White Paper

As consumers are craving complex flavors, bright colors, and more transparent labels, Applied Food Sciences is bringing this golden-yellow spice to products...

Related suppliers

Follow us

Products

View more

Webinars