SLAP in the face for energy drinks, as US firm claims 'frozen slush' first

By Ben Bouckley

- Last updated on GMT

SLAP in the face for energy drinks, as US firm claims 'frozen slush' first
Brain-Twist has announced the US launch of a frozen energy beverage, packaged in a pouch, that it claims is the first of its kind, and said it would provide 25% more energy than the leading brands.

The drink is infused with taurine, caffeine and vitamins B3, B6 and B12, and Larry Trachtenbroit, founder and ‘chief energy officer’ Larry Trachtenbroit said: “We are introducing something that’s bigger than just a flavour change or new packaging. Slap Frozen Energy offers a really cool consumer experience that is supported by both great taste and innovative packaging.”

The 10 oz. (295ml) pouches are resealable and will be sold in Wal-Mart and Casey’s General Stores for $2.50 (€1.91). Energy drink producer Brain-Twist is offering three flavours: crisp apple, strawberry-frost and lemonade.

Related topics Markets Energy & sports drinks

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