SLAP in the face for energy drinks, as US firm claims 'frozen slush' first
The drink is infused with taurine, caffeine and vitamins B3, B6 and B12, and Larry Trachtenbroit, founder and ‘chief energy officer’ Larry Trachtenbroit said: “We are introducing something that’s bigger than just a flavour change or new packaging. Slap Frozen Energy offers a really cool consumer experience that is supported by both great taste and innovative packaging.”
The 10 oz. (295ml) pouches are resealable and will be sold in Wal-Mart and Casey’s General Stores for $2.50 (€1.91). Energy drink producer Brain-Twist is offering three flavours: crisp apple, strawberry-frost and lemonade.
