'Majestic' mango juice fountain is world's highest, Indian firm

By Ben Bouckley

- Last updated on GMT

'Majestic' mango juice fountain is world's highest, Indian firm
Indian firm Godrej Hershey has expressed its pride at creating what it describes as a 'majestic' 30-foot high fountain using its mango fruit drink 'Jumpin', and said the funfair stunt had created a real buzz for the brand as the world's highest mango fruit juice fountain.

Celebrating the "coveted title" ​that it took at the fair in Fun City, Panchkula, Godrej Hershey said that - while most brands in the Indian fruit drink segment targeted adult consumers with marketing, Jumpin was targeted a "catalyst for fun and masti [pleasure] amongst kids".
Mahesh Kanchan, VP and marketing head at Godrej Hershey Ltd. said: “By creating this world record of the biggest mango fountain [pictured] Jumpin wants to announce that it has been restaged, by adding the most expensive and tastiest mango – ‘alphonso’, in its formulation.

Related topics: Markets, Juice Drinks

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