Vitiva expects aspartame-stevia shift

By Ben Bouckley

- Last updated on GMT

Vitiva expects aspartame-stevia shift

Related tags Sugar substitute

Slovenian ingredients producer Vitiva has launched a stevia line called Sweet' nVit, and says it will market its version of the intense sweetener worldwide, as its CEO predicts a shift from artificial sweeteners such as aspartame.

Ohad Cohen, CEO of Vitiva, said: “The Sweet’nVit line has an exceptional taste profile and can be used as a solo sweetener; in combination with bulk natural sweeteners such as erythritol or maltitol; or in combination with sucrose to offer optimal taste and mouthfeel."

Vitiva said its product range was standardised with a minimum of 95% steviol glycosides, in compliance with EC legislation on food additives and has Generally Recognised as Safe (GRAS) status in USA.

Cohen said: “We anticipate the demand for products with reduced or replaced sugar to be reflected across all food applications, from soft drinks to dairy, as well as table-top sweeteners.

"This will enable processors to respond to the greatest challenge in the food and beverage industry to intensify efforts toward reducing consumer calorie intake. We also expect a move away from artificial sweeteners such as aspartame and sucralose [pictured].”

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