Dispatches from FIE 2011

Cranberry giant aims to settle debilitating PACs debate in “6-12 months”

By Shane Starling in Paris

- Last updated on GMT

Ocean Spray has waded out of its Massachusetts cranberry bogs and into the fiery and divisive debate about accurately measuring the berry’s health benefit-delivering proanthocyanidins (PACs) – a longstanding tete-a-tete it says it can end once for all in "6-12 months".

Speaking with NutraIngredients yesterday at Food Ingredients Europe in Paris, senior manager, Tom Jones, explained how its collaboration with Complete Phytochemical Solutions seeks to develop the DMAC PACs measurement method to the point where it will become the undeniable industry standard.
Jones spoke of how PACs measurement ambiguity has braked new product development for the urinary tract infection (UTI)-benefitting berry-based products and extracts for too long, and how it felt compelled to act after learning of Complete Phytochemical Solutions' methods.
The other method that isfavoured by some suppliers is known as the European Pharmacopeia method.

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