Drink Technology India evolves from convention to trade fair

By Helen Glaberson

- Last updated on GMT

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Drink Technology India (DTI) will premier as a trade fair on 18 November in Mumbai and is the first joint venture between companies Messe München and Messe Düsseldorf who will run both their trade events under one roof.

Last September Messe München and Messe Düsseldorf, the organisers of industry trade shows DTI and International PackTech respectively signed a co-operation agreement to hold their events together in India in the future.

The companies say that the overall objective of the collaboration is the establishment of a major joint trading platform for customers from the packaging, beverage and liquid food industries.

Monika Dech, Business Unit Director at Messe München said: “It is obvious that drink technology India and International PackTech India are mutually beneficial, as there are overlapping areas on both the exhibitor and visitor side, which was what led to our common interest in creating a trade platform for customers from both the packaging and the beverage and liquid food industry in India.”

Development of DTI

Both DTI and International PackTech India events will grow considerably in 2010 as they are restructured from conventions to form a jointly run trade fair at the Bombay Exhibition Centre in Mumbai.

DTI was first held by Messe München in 2007 and was originally called drink technology and PET India, taking place as a conference with an accompanying exhibition at the Grand Hyatt Hotel. Due to the success of the event, it was held again in 2008.

The progression to trade fair has seen the number of exhibitors at DTI almost double with larger stands that were not possible in the smaller venue.

90 exhibitors are to present products for the Indian beverage and liquid food industry​from approximately 12 countries.

India as a growth area

Erhard Wienkamp, Messe Düsseldorf Division Director​said that India is seeing annual growth rates in double figures in the beverage, liquid food and food sector and that this boom in demand requires appropriate investment by the beverage and food industry.

Wienkamp explained that the collaboration of DTI and International PackTech India has created a trading platform which will bring together supply and demand in the industry in India and the surrounding region.

Petra Westphal exhibition director at Messe München said: “Our aim is to bring this demand and the technological solutions of the Western industrial countries in particular together in the place where that demand is.”

According to Messe Dussledorf, the annual growth of the Indian packaging industry has so far been around 15 per cent, this is expected to accelerate to between 22 and 25 per cent. This makes India the second fastest growing market for packaging after Turkey.

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