News & Analysis for the Beverage Industry
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Spirit group Pernod Ricard says it has offloaded its Wild Turkey branded bourbon operations to rival Gruppo Campari as part of a billion dollar strategy to offset debt through refinancing plans.
The Portman Group, an industry-led responsibility body says the number of complaints made under its code of practice for alcohol packaging has reached a decade-long high amidst growing concerns over drink branding.
Pernod Ricard claims it has further consolidated its grip on the global wine and spirits market after winning the battle to purchase Sweden-based Vin & Sprit (V&S), manufacturer of Absolut vodka.