The Tetra Brik Edge’s distinctive sloping top panel and package shape provides extra space for additional messaging which, said the company, “makes it an excellent vehicle for branding”. The higher top edge of the package also acts as a support to make stacking of the product easier.
“For example, when stacked in a returnable roll container, the top of the Tetra Brik Edge package fits into the bottom folds of the package above it in a jigsaw effect,” said a statement from the firm. “This results in an efficient use of space, allowing four layers to be stacked.”
The package is produced at a capacity of 7000 p/h on the company’s C3/Flex XH packaging line and provides “a cost-effective production solution, ideal for both larger and smaller dairies”, said Tetra Pak
The company has also developed a bespoke unit to distribute and display the Tetra Brik Edge, which it said is both easy to carry and eye-catching. This packaging is shelf-ready and uses 33 per cent less material than those used for other similar packing. It can be placed directly in the chiller which makes savings both on labour and stock cost, said the firm. The company added that because the brand can be printed directly on the package, it is easier to identify in the warehouse which facilitates stocking products on the shelves.
The award-winning carton has been designed with a host of user-friendly features for consumers of all ages, said Tetra Pak.
"Tetra Brik Edge is so user-friendly that even consumers with hand disabilities, such as arthritis or injuries, found it easy to handle, open and pour," said Leif Hansson, development manager, The Swedish Rheumatic Association (SRA), which has named the product Package of the year.
The 34mm diameter SimplyTwist cap means the product is easy to open and reseal. The large diameter of the closure is suited for easier pouring of thicker dairy products such as cultured and flavoured milks, as well as drinking yogurts, said.Tetra Pak. The angled top makes it easier to grip the cap and there is more space for the hand and fingers. It also means the product does not need to be lifted as high as others similar cartons when pouring, aded a company spokesman.
German company Milch-Union Hocheifel eG, which has been in the UHT-milk market for four decades, said it chose Tetra Brik Edge 1000 ml to enter the chilled dairy market in October. 2008.
Winfried Meier, the company’s director of sales and marketing, said: "With its distinctive look and consumer usability, Tetra Brik Edge is the perfect carton from a consumer's perspective and, for dairies, it is highly efficient in terms of production and distribution costs.”