Drinks giant Pernod Ricard lifted its full year sales forecast
Thursday thanks better-than-expected performances from its spirits
brands and a resurgent market in France.
All alcoholic drinks sold by Pernod Ricard in the European Union
are to carry warnings for pregnant women, raising the bar for
competitors on responsible drinking promotion.
Premium spirits brands have kept Pernod Ricard moving forward over
the last year, offsetting difficulties in Europe to lift the
group's organic sales by seven per cent.
Blockbuster brands helped the world's largest alcoholic drinks
firm, Diageo, to a six per cent sales rise over the last year, but
trading in Europe remains tough.