News & Analysis for the Beverage Industry
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Coca-Cola and Nestlé will limit their joint venture group to black tea drinks, allowing the two giants to revitalise their position in this sector and compete openly on other fast-growing beverages.
Emerging markets and a hot summer in Europe helped Coca-Cola to pick up momentum in the third quarter, buying it time to address problems in Japan and North America.
A sparkling green tea drink developed jointly by Coca-Cola and Nestlé claims to help consumers burn off calories, catapulting both companies further into the growing health and wellness market.