Britvic tests out soft drinks concepts

By staff reporter

- Last updated on GMT

Related tags Soft drinks Soft drink Drink

Britvic has appointed consultant group Nunwood to carry out product
and concept testing into a new range of innovative soft drinks, as
the firm looks to keep up with changing consumer tastes.

Nunwood said the research aimed to gauge consumer opinion of different soft drinks and packaging types in different drinking environments, as well as current consumer trends.

Britvic was earlier this year stung by the rapid consumer shift away from fizzy drinks to various non-carbonated beverages, especially juice and bottled water.

The maker of Tango and Robinsons said profit after tax for the first half of 2006, ending 16 April, slipped to £6.5m (€9.49m) compared to last year's first-half result of £9.6m. Total branded revenue also fell five per cent.

The new consumer research is the latest sign Britvic is working hard to catch up with the UK's changing soft drinks market.

"What we are looking at first of all is consumer perceptions and what they want from soft drinks now,"​ said a Britvic spokesperson to BeverageDaily.com​.

He declined to comment on new soft drinks concepts Britvic had in mind, but added the group saw a market split between health and indulgence, with consumers increasingly willing to treat themselves with less healthy food and drink at weekends.

Related topics Markets Soft Drinks & Water

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