Coca-Cola has launched Powerade Aqua+ in the UK, aiming to grab
more of the blossoming healthy drinks market as part of a new push
on non-carbonated drinks in Europe.
Sports drinks, juice and bottled water spearheaded a set of
encouraging third quarter results from Coca-Cola as
health-conscious consumers force a realignment at the major soft
drinks players.
Ingredients firm Wild has devised a new solution for fizzy soft
drinks with up to 40 per cent less sugar and no artificial
sweeteners, offering more opportunities in low-calorie soft drinks.
The UK government will announce plans to ban junk food in the
nation's schools, bringing an end to the sale of crisps, chocolate
and fizzy drinks in school vending machines.