Mine's a beer...

Related tags Alcoholic beverage

Baby boomers are convinced that beer makes you fat and wine is good
for the heart, so finds a recent poll in Canada conducted by
Ipsos-Reid on behalf of the Brewer's Association of Canada.

Nearly nine in ten (86 per cent) Canadian baby boomers (40-59 years of age) think "beer will cause you to get fat or gain weight". But in a test of boomers' knowledge about ten common foods and drinks, the product they are most misinformed about is the number of calories in "a 12-ounce bottle of beer," which they overestimate having more than three times the calories than it actually has (447.26 estimate compared to 140 in reality).

Six in ten - 58 per cent - boomers think "moderate drinking of alcohol is good for your health" and eight in ten - 79 per cent - think "wine is good for your heart".

If drinking one or two beers a day was proven to reduce the chance of a heart attack almost half (44 per cent) of Canadian baby boomers (40-59 years of age) say they'd likely drink about one beer a day and if it was proven to reduce the chance of stroke, the same proportion (45 per cent) say they would be likely to do so.

But the survey​ reveals the Canadians as an abstentious bunch with, on average, six in ten (63 per cent) boomers "usually drinking at least one alcoholic beverage in a month."

Related topics Markets Beer, Wine, Spirits, Cider

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