A FROC in your throat
Holmegaard to produce bottles for its new brand of alcoholic
beverage, FROC.
Danish brewery group Bryggerigruppen has teamed up with Rexam Glass Holmegaard to produce bottles for its new brand of alcoholic beverage, FROC. The brand's name is short for Fine Ready-made Original Cooler.
Rexam Glass Holmegaard is producing a 33cl flint bottle for the drink, and also applying pressure sensitive labels (PSL) at its in-house decorative services operation. The bottles feature clear labels that give the bottles the appearance of screenprinting.
In addition to displaying standard product information, the labels depict a frog which gives FROC its vibrant image, and special ink effects which the company believes add character to the bottle. A high quality, specialist ink is used in the area surrounding the FROC frog, which shines when exposed to halogen lighting.
In addition, the ink is used to produce a smaller, slightly inconspicuous frog on the bottleneck label. This is one of several specialist print effects offered by Rexam Glass, which can add an extra dimension to glass decoration.
FROC is a malt-based alcoholic drink available in lime flavoured FROC Ice, and a lime & rum variety of FROC Brazil. The manufacturer claims that the drink offers consumers a less-sweet alternative to similarly positioned products, and is aimed at 20 to 35 year olds. The beverage is yet another entrant into the ever-growing flavoured alcoholic beverages (FABs) market.
