ZonePerfect introduces new flavours at Expo East

- Last updated on GMT

Related tags: Nutrition

ZonePerfect Nutrition Company is launching five new nutrition bar
flavours at the Natural Products Expo East show taking place this
weekend in Washington. The company says the new flavours are in
response to high demand for its products.

ZonePerfect Nutrition Company is to introduce five new nutrition bar flavours at the Natural Products Expo East Show taking place from 3 - 6 October 2002 in Washington, DC.

The company said that the new flavours, including Caramel Apple, Double Chocolate, Peach Yogurt, Chocolate Caramel Cluster and Chocolate Vanilla Cream, are based on consumer requests and research. All ZonePerfect nutrition bars are created with a precise ratio of carbohydrates, protein and fat (40/30/30) and include the important Omega 3 fatty acid EPA, and 19 essential vitamins and minerals, claimed ZonePerfect.

"We've sold more than 172 million nutrition bars and we're expanding the flavours based on demand,"​ said Christopher Baker, chief executive officer of ZonePerfect Nutrition Company. "Our bars are consumers' favourites as they taste good, are healthy and serve an integral part of the ZonePerfect Nutrition plan."

Other flavours already on the market include Chocolate Peanut Butter, Chocolate Raspberry, Strawberry Yogurt, Apple Cinnamon, Lemon Yoghurt, Chocolate Mint, Blueberry Yogurt, and Fudge Graham.

ZonePerfect​ describes its ZonePerfect Nutrition Program as a science-based nutrition programme designed to provide great-tasting, nutritious products to help people quickly achieve and maintain their health and fitness goals by establishing a hormonally controlled "Zone" 24 hours a day. This zone is a metabolic state of optimal health with the potential to affect energy levels, physical performance, and weight-loss, it claims.

Related topics: Markets, Future Flavors

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