Sankt Olav Spring Water, the Swedish company behind the Sankt Olav brand of nutraceutical water, has launched a new variant of the drink called SlenderWater. The brand is distributed in the US by Beverage Marketing USA.
The brand, which like Sankt Olav is targeted squarely at women, is a natural spring water infused with ChitoClear chitosan, caffeine, dimethylaminoethanol, CoQ10 and vitamins C, E, B6 and B12. It is sweetened with Slender fruit extract, a natural high intensity no-calorie fruit sweetener which is said to be around 300 times sweeter than sucrose.
ChitoClear is produced by Sweden's Primex Ingredients and distributed by Orcas International. "SlenderWater's active ingredient is ChitoClear, which is the purest chitosan possible," claimed Orcas' president, K.G. Rao. "Odourless, colourless and tasteless, ChitoClear is from untainted waters and it is the only chitosan to have achieved self-affirmed GRAS status by the FDA," he added.
Sankt Olav first entered the US market in May this year with its eponymous brand of wrinkle-fighting water. Sankt Olav contains marine polysaccharides, caffeine, chitosan, monomeric silicic acid, dimethylaminoethanol, vitamin C and zinc and calcium gluconates, and is said to help restore the skin's moisturisers, thus preventing wrinkles.