Soft drinks giant Coca-Cola is expanding the distribution of its new slim 12-pack boxes, designed to fit more easily in refrigerators. The so-called "Fridge Packs," which have been available in some North and South Carolina, US markets since last summer, have started to appear on supermarket shelves across the country, reports The Augusta Chronicle.
"(Distribution) should be full blown by the end of the week," said Jerry Shumpert, manager of Coca-Cola Bottling Co. United in Augusta, which distributes Coke products to the 18-county area.
The Fridge Pack's 2x6 can configuration makes it less bulky than the standard 3x4 packaging that has been ubiquitous since the 1980s. The new box also has a perforated, snap-off opening that allows the container to double as a dispenser.
Trial runs last year in the Carolinas showed consumers preferred the Fridge Packs to traditional 12-pack boxes, which are more difficult to carry and are usually ripped open by consumers who load the contents into their refrigerators can-by-can.
The report continues that rival beverage companies could adopt the new 12-pack box, which was designed by Atlanta-based packaging company Riverwood International, but they would not be able to call it a Fridge Pack, which is trademarked by Coke.