Functional beverages

Sustained energy driving market growth: Mintel

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

“It’s going to be a really exciting time,

From the Vitafoods Europe 2014 vault

Mooted novel food changes will open exotic fruit doors in EU

By Shane STARLING

Exotic and functional fruits and vegetables like cashew nut fruit, chu chu and their extracts are set for an easier passage into European Union markets if mooted simplifications to EU Novel Foods laws come to fruition, according to a UK-based expert.

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

LONG BEACH CONVENTION CENTER, CALIFORNIA (MAY 29-31)

Top 5 snaps from the show: Healthy Beverage and World Tea Expos

By Ben BOUCKLEY

Join us on a whirlwind tour of the Healthy Beverage and World Tea Expos, as we train our lens on five rising beverage brands addressing need states from enhanced hydration to digestive health.

The World Tea and Healthy Beverage Expos are a welcome fixture on the US tradeshow calendar, insists Jim Tonkin from Healthy Brand Builders

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

By Ben BOUCKLEY

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’ he thinks drives other shows.

‘Elaborate con!’ CSPI threat to sue Campbell's on V8 juice marketing

'OUR LABELS COMPLY WITH ALL LAWS & GOVERNMENT REGULATIONS': CAMPBELL'S

‘An elaborate con!’ CSPI threatens to sue Campbell's over V8 juice marketing

By Ben BOUCKLEY

The Center for Science in the Public Interest (CSPI) today threatened to sue Campbell's Soup Company alleging that it makes misleading statements about the juice content, nutritional value and healthfulness of V8 juices sold in the US.

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

By Ben BOUCKLEY

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

Energy drinks with beauty benefits: A growth industry, according to MyDrink Beverages (Photo: Soren Rajczyk/Flickr)

CLEVER MARKETING CAN OVERCOME DIFFICULT EFSA SITUATION

Beauty meets the EU energy drinks beast…

By Ben BOUCKLEY

Energy drinks that also offer beauty or weight loss benefits have a growing market in the EU despite a difficult health claims environment.

Fahrenheit60’s ‘Aspire’ drink claimed it could burn up to 200 calories per can. It is facing legal prosecution...

ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"

Getting heavy: ASA refers health claim abusers to Trading Standards for first time

By Shane STARLING

The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said, as the agency cracks down on EU nutrition...

The advertising watchdog ruled that Ribena’s reworded versions altered the meaning of the authorised claims, and therefore breached its code.

NHCR enforcement

Ribena claim ban leaves ‘little margin for flexibility’: Legal expert

By Lynda Searby

Last week’s UK ruling that health claims made on Ribena’s website were ‘exaggerated’ suggests there is not as much flexibility as the industry might have hoped when it comes to rewording authorised health claims to make them more understandable to consumers,...

'This is what I do!' Annette Higgins, DuPont Nutrition & Health

INDUSTRY VOICES

'This is what I do!' Annette Higgins, DuPont Nutrition & Health

By Ben BOUCKLEY

Annette Higgins, director of strategy and business development for protein solutions at DuPont Nutrition & Health, tells BeverageDaily.com about the 'endless possibilities' she sees for protein beverages and her experience managing soy milk...

Was it worth it? InnoBev Global Soft Drinks Congress 2014

BEVERAGEDAILY.COM SCORE: 88.75% - 'ZENITH HITS TOP GEAR'

Was it worth it? InnoBev Global Soft Drinks Congress 2014

By Ben BOUCKLEY

We're starting up a new slot at BeverageDaily.com called 'Was it worth it?' to review beverage conferences and trade shows. First up is Zenith International's Innobev Global Soft Drinks Congress in Lisbon. The sun was shining there...

‘This is what I do!’ Celia Holt, Food Director, FIS

INDUSTRY VOICES: WHAT DO YOU DO?

‘This is what I do!’ Celia Holt, Food Director, Food Innovation Solutions

By Ben BOUCKLEY

Celia Holt tells BeverageDaily.com that she lives and breathes innovation, having previously worked as head of innovation at the UK's largest food manufacturer, 2 Sisters Food Group, and taking a leading hand in creating products including the nation's...

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