Functional beverages

Active duty Marine's energy shot packs mega doses of vitamins

Active duty Marine's energy shot packs mega doses of vitamins

By Hank Schultz

Battlefield experience in Afghanistan gave Marine Corps Maj. Robert Dyer a good idea of what he wanted in a supplement.  And surving the stress of being a forward air controller in the combat zone helped him weather the stress of launching a new supplement...

Beverage Industry Voices: ‘What do you do?’

Beverage Industry Voices: ‘What do you do?’

By Ben BOUCKLEY

We’re in the business of telling stories, in the best possible sense. So if you have one to tell us about your job in the beverage industry – please get in touch with BeverageDaily.com!

When it comes to NPD, is consumer 'liking' an overrated idea?

When it comes to NPD, is consumer 'liking' an overrated idea?

By Nathan Gray

Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.

Caliwater cactus drink founder: ‘We’re where Zico was 10 years ago’

Special edition: Healthy beverage trends

Caliwater cactus drink founder: ‘We’re where Zico was 10 years ago’

By Maggie Hennessy

Longtime friends and film and television industry colleagues Matt McKee and Melissa Reed’s plans for a locally sourced juice bar in downtown Los Angeles morphed into a beverage company whose flagship product is ready-to-drink prickly pear cactus water...

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

INNOBEV GLOBAL SOFT DRINKS CONGRESS: THE FUTURE FOR WATER ENHANCERS

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

By Ben BOUCKLEY

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in a crowded US beverage enhancers fixture and tips tea, coffee and smoothies to lead the charge.

Alien soft drinks could invade! Sales fizz for Kirin cola with fibre

MINTEL'S BIG CONVERSATION: MILLENNIALS DON'T CARE FOR TRADITIONAL CATEGORIES

Alien soft drinks could invade! Sales fizz for Kirin cola with fibre

Beverage concepts that seem wacky or weird right now could sparkle in the future, says Mintel analyst Jonny Forsyth, who notes strong sales for Kirin’s fiber-fortified cola in Japan since 2012.

Two cups of coffee a day keep deadly liver cirrhosis at bay

Scientists SUGGEST USING COFFEE AS 'THERAPEUTIC AGENT'

Two cups of coffee a day keep deadly liver cirrhosis at bay

By Ben BOUCKLEY

Scientists say coffee could be used to treat liver cirrhosis, after finding that drinking two or more cups per day cut death risk by 66% among Chinese subjects when the disease was caused by non-viral hepatitis.

Waste date beans- from eco coffee alternative to beyond

By Annie Harrison-Dunn

An Israeli company that has released a range of coffee alternatives made from roasted date kernel, says the waste material has potential as a sustainable food and drink ingredient stretching far beyond this initial creation.

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

Energy drinks on fire, but diet soda still in a funk, says Wells Fargo as Coke and Pepsi battle to 'reinvent' cola

By Elaine Watson

Diet soda sales remain in a funk according to the latest Nielsen data, with dollar sales in the four weeks to March 15 plunging 7.3%. Regular soda fared somewhat better (+ 0.6%), while energy drinks (+8.3%) and sparkling water (+26.2%) continued to steam...

Diabetes busting cinnamon: Hydro One drinks score US patent triumph

'The first such patented drinks ever been made in the world': Hydro One CEO Sammy Nasrollahi

Diabetes busting cinnamon: Hydro One drinks score US patent triumph

By Ben BOUCKLEY

Hydro One Beverages has won a US patent for healthy soft drinks line REVd that uses a special cinnamon extract to tackle problems associated with high blood sugar such as diabetes and hyperglycemia.

Innocent shakes up smoothies with functional launches

Innocent shakes up smoothies with functional launches

By Ben BOUCKLEY

Coke-owned Innocent is launching a functional smoothie range in the UK from April centered on soft health claims - three varieties will use 'defense' 'energise' and 'antioxidant' positioning.

What is gut health?  That's the blurry 800-pound gorilla in the room

Special edition: Pre & Probiotics

What is gut health? That's the blurry 800-pound gorilla in the room

By Hank Schultz

In discussing gut health it’s wise to keep in mind the words of the late United States Supreme Court justice Potter Stewart when discussing a 1964 obscenity case.  Pornography, Stewart said, was hard to pin down, but “I know it when I see it.”  So it...

FTC files brief justifying restriction of POM's First Amendment rights

FTC files brief justifying restriction of POM's First Amendment rights

By Hank Schultz

The Federal Trade Commission has filed a long awaited brief in POM Wonderful’s appeal of a false advertising case against the company.  As expected, FTC contends that POM’s ads were deceptive, and the company lacked sufficient clinical data to back up...

Local sporting cultures influence consumer preferences across the global protein and non-protein markets, says Euromonitor

Infographic

Protein still sports nutrition king, but watch out

By Annie-Rose Harrison-Dunn

Protein is still the bedrock of sports nutrition says Euromonitor, but non-protein products are expected to grow faster in several important global markets like Australia, Canada and Indonesia.

'Loving my life…like a Big Mac after a 12 mile hike!'

'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO

'Loving my life…like a Big Mac after a 12 mile hike!'

By Ben BOUCKLEY

BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.

US C-Stores: Ditching Dr Pepper TEN, sceptical on natural sweeteners?

'Energy is what the younger consumer identifies with': Retailer

US C-Stores: Ditching Dr Pepper TEN, sceptical on natural sweeteners?

By Ben BOUCKLEY

US C-Stores owners do not believe all-natural sweeteners can reverse flagging soda sales, says one US analyst, who is also advising Dr Pepper to stop investing in its low-calorie TEN platform.

Aging Japanese bring tea polyphenol market to boil

Aging Japanese bring tea polyphenol market to boil

By Ben BOUCKLEY

Aging populations in Japan and Western Europe are expected to boost a world market for tea polyphenols dominated by functional drinks to $367.7m by 2020 says Grand View Research.

Four cups of Nescafé a day keeps dehydration at bay?

COFFEE IN MODERATION AS HYDRATING AS WATER: STUDY

Four cups of Nescafé a day keeps dehydration at bay?

By Ben BOUCKLEY

UK scientists suggest they have debunked the myth that coffee causes dehydration and claim that moderate consumption provides similar hydrating qualities to water.

Pepsi busted for Naked antioxidant ambition

Pepsi busted for Naked antioxidant ambition

By Shane STARLING

Pepsi-owned Naked Juice has been told to remove the term 'antioxidant’ from its marketing materials as the UK advertising watchdog demonstrates its EU law enforcement bite.

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