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CideRoad: Switchel meets demand for bolder flavors

CideRoad: Switchel meets demand for bolder flavors

The sweet but tart taste of switchel can be polarizing, says Cide Road founder Kevin Duffy. But it meets a growing demand for bolder, more sophisticated, flavors that has helped to drive sales of products such as kombucha, adds Duffy, who has now secured listings for Cide Road in almost 2,000 stores.

Published: 29-Mar-2016

What is emotional marketing and how can social media help you get it right?

What is emotional marketing and how can social media help you get it right?

Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.

Published: 17-Mar-2016

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are inventing the future & big business needs to partner now: Unilever Foundry creator

Start-ups are changing the food industry from trailblazing new ideas to providing new growth models, and both big businesses and small start-ups need to collaborate to innovate. The benefits are mutual, says Jeremy Basset, founder of Unilever’s incubator scheme.

Published: 08-Mar-2016

Upcoming EU sports nutrition law revamp – a win for industry?

Upcoming EU sports nutrition law revamp – a win for industry?

Craig Simpson

EU food law expert - Steptoe & Johnson

The way sports foods are regulated in the EU is set to change. But how? Craig Simpson, EU food law expert with Steptoe & Johnson in the UK, gives his view likely outcomes and industry impacts.

Published: 13-Jan-2016

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Smart combinations: Juices blend fruit and vegetable ingredients for nutritional punch and flavor appeal

Vegetable ingredients may boost the nutritional content of beverages: but when it comes to taste, it’s the fruit flavor that continues to appeal to a mass audience.

Published: 12-Jan-2016

Refreshment and nutrition drive demand for vegetable ingredients

Refreshment and nutrition drive demand for vegetable ingredients

Vegetable ingredients are winning favor with consumers who value them as a healthy part of their diet, but how will the category evolve in 2016 and beyond?

Published: 08-Jan-2016

Eat with your eyes: Making sense of multi-sensory food

Eat with your eyes: Making sense of multi-sensory food

Food should taste and smell good but what else should and can it do when ‘visually stimulated’ consumers like millennials engage in eating occasions? Touch, sight and sound are increasingly in the mix and driving multi-sensory NPD as FoodNavigator discovered at Food Ingredients Europe (FiE) in Paris recently. Black water anyone?

Published: 14-Dec-2015

Sugar alternatives evolve but some consumers still want the real thing

Sugar alternatives evolve but some consumers still want the real thing

In recent years, sugar has replaced fat and sodium as public enemy No. 1 in the nation’s fight against obesity and diabetes – prompting consumers to shun the ingredient and manufacturers to seek alternative sweeteners.

Published: 21-Oct-2015

Increased innovation needed to further drive tea sales in the US

Increased innovation needed to further drive tea sales in the US

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter Goggi, president of the Tea Council of the USA. 

Published: 30-Sep-2015

U.S. tea sales climb as consumers seek healthy drinks & new flavors

U.S. tea sales climb as consumers seek healthy drinks & new flavors

Sales of tea in the U.S. are growing quickly as more Americans are drawn to the beverage for its health benefits, rich history and artisanal qualities, according to industry stakeholders.

Published: 09-Jul-2015

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research organisations (CROs) and open innovation partnerships, but does it mean that internal R&D is suffering?

Published: 20-May-2015

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this buzzword actually mean to the consumer and the industry?

Published: 13-Apr-2015

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.

Published: 08-Apr-2015

Taste beyond the tongue: How do other senses influence flavour?

Taste beyond the tongue: How do other senses influence flavour?

Professor Charles Spence

Head of the Crossmodal Research Laboratory - Oxford University

Taste is much more complex than the experience of basic flavours on the tongue – it also encompasses our other senses to a larger degree than most people realise, according to Professor Charles Spence.

Published: 03-Apr-2015

Lights, camera, action! a2 Milk outlines its US game plan at Expo West

a2 Milk outlines its US game plan in Expo West video

Digestive issues after drinking milk are often attributed to milk protein allergy (which can be severe) or intolerance to lactose (milk sugars). But what if both of these have been ruled out and you are still experiencing mild digestive discomfort? 

Published: 16-Mar-2015

Plant waters take center stage at Expo West, but can they emulate coconut water's meteoric success?

Plant waters at Expo West, from maple water to artichoke water

FoodNavigator-USA editor Elaine Watson talked to three players in the emerging 'plant waters' category at the 2015 Natural Products Expo West trade show to find out whether they have what it takes to claw back some shelf space from coconut water in the chiller.

Published: 12-Mar-2015

Happy Holidays 2014 from William Reed Business Media!

William Reed Business Media Holiday video

The holidays are fast upon us, so let’s put ‘business’ to one side and get into the festive mood. To keep in the spirit of things, we’ve got a ‘gift’ for you – enjoy. Happy Holidays!

Published: 18-Dec-2014

Trendspotter: ‘Naturally healthy' to overtake fortified and functional foods

Naturally healthy foods will overtake fortified products, say experts

There has been huge growth in functional and fortified food and drinks in recent years, but experts suggest that the next few years could see industry take a ‘naturally healthy’ approach to formulation.

Published: 17-Dec-2014

‘The wine world is under attack, and it needs to up its game’, Wine Economist Mike Veseth

‘Wine world is under attack, and needs to up its game’, Wine Economist

Eminent wine writer and economist Mike Veseth warns that the wine world needs to combat the threat of ‘new age prohibitionists’ and authentic, interesting and affordable spirits and beers.

Published: 26-Nov-2014

‘People should stop thinking about their own brands and just market wine!’ Wine Riot founder

‘People should forget their brands and just market wine!’ Wine Riot

The brains behind the successful Wine Riot events in the US, Tyler Balliet, believes that winemakers should forget their own brands and simply focus on marketing wine to a new generation of consumers.

Published: 26-Nov-2014

‘Bringing movie magic to the wine world will win new drinkers’: Direct Wines CEO

Bringing movie magic to wine world will win new drinkers: Direct Wines

Simon McMurtrie

CEO - Direct Wines

Direct Wines CEO Simon McMurtrie insists that bringing ‘some of the magic’ associated with movie and perfume launches into the wine world will entice a new generation of wine drinkers.

Published: 25-Nov-2014

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moët-Hennessy Estates & Wine CEO

‘Great Napa Valley wines will rival Bordeaux’: Moët-Hennessy CEO

Jean-Guillaume Prats, Moët-Hennessy Estates and Wine CEO, says he believes great wine produced in California’s Napa Valley will rival the finest Bordeaux in future years.

Published: 21-Nov-2014

‘Pouch slouch’, premium appeal and poor quality glass: PMMI 2014 Beverage Packaging report

‘Pouch slouch’ to poor quality glass: PMMI Beverage Packaging report

In this exclusive video shot at Pack Expo in Chicago we canter through PMMI’s 2014 Beverage Packaging Market Assessment – exploring slow growth for pouches, concerns about glass supply quality and the importance of strong relations with retailers.

Published: 10-Nov-2014

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as TeaCrine. The ingredient offers benefits over caffeine, the mainstay of energy formulations, the company says.

Published: 17-Oct-2014

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

Tesco soft drinks buyer warns brands PowerPoint can be painful

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands not to turn up at the retailer’s HQ with a lengthy PowerPoint presentation but to do something different.

Published: 11-Jul-2014