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EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation...

JUNE 2014 COMMENT

‘We don’t give a s**t!’ 'About anything but sales, BrewDog?'

Some brands, Scottish brewer BrewDog first among them, will leave no stone unturned in the quest for millennial notoriety, in their quest to convince their moms and consumers they 'don’t...

EDITOR'S COMMENT: ZENITH & BSDA UK SOFT DRINKS CONGRESS 2014

Super-strength squash won’t wash! Overpriced Mio copycats won’t break Britain

Skeptical Englishman and former schoolboy squash drinker Ben Bouckley predicts that Vimto’s super-concentrated squash won’t wash in a market saturated with budget options, despite Mio’s US success.

FEBRUARY 2013 COMMENT

Weight in gold or waste of space? Celebrity beverage brand ambassadors

Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are...

Editor’s blog

Which 2 global health brands grew by $1bn in 2012?

Something probiotic? Omega-3? A diet cola? Nope. 

2012 Beverage industry retrospective

10 Days that Shook the Beverage World in 2012: Mayan Doomsday Countdown

Relive ten seismic days that shook the earth to its core in 2012, from health campaigners petitioning the UK health ministry over Coke, Pepsi and 4-MEI to Dr Pepper's run...

editor's comment

‘Drinkifying snacks’: PepsiCo mush or master stroke?

Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa...

Comment

‘This is why I’m drunk’…and straight talkin' US beer trends in 2012

Journalists are loathe to credit rivals with originality, in terms of admitting you were beaten to that big lead or story, but I’m in a charitable mood, feeling a little...