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Breaking News on Beverage Technology & Markets

Retail & Shopper Insights

What new beverage products are launching across the globe? With today’s crowded shelves, what really grabs the attention of shoppers? How can brands engage with consumers via other means such as social media, and what’s the secret to getting a listing with a major retailer?

‘Immense opportunity for alcohol brands to engage with US shoppers in store’: IRI

While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories,...

News in brief

Usain Bolt named ‘chief entertainment officer’ for Maison Mumm

French champagne house, Maison Mumm, has appointed Usain Bolt as ‘Chief Entertainment Officer’. 

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

Marketing meat alternatives: Why carbon labels don't stick... yet

Some foods have a bigger carbon footprint than others. Cue the need for a carbon label so consumers can choose accordingly? Perhaps not - as Tesco and PepsiCo have found...

What's hitting the shelves? New product launches in November

Our monthly round-up of some of the new launches around the globe includes a drink that harnesses plant protein power, a non-alcoholic beverage that mimics wine, and limited editions for...

Deliveroo and Heineken partner to launch beer delivery brand

Deliveroo and Heineken have partnered to deliver beer and cider to the door in 20 minutes.

Guest article

Brexit bites, or the price of a low pound

What will the impact of rising food prices in post-Brexit Britain be on manufacturers, retailers and consumers? Food and drink solicitor at Gordons law firm Mark Jones takes a closer look. ...

Goose Island seeks to disrupt UK off-trade with Tesco ‘hoppy hour’

Chicago brewer Goose Island Beer Co. is launching ‘hoppy hour’ – a multi-sensory hop-up experience - in Tesco, as it turns its attention to the UK off-trade. 

Most misleading products 2016: Foodwatch Awards

Dutch watchdog Foodwatch is holding its annual public elections for the year’s most misleading products. We take a look at this year’s nominees.

Tesco reduces sugar in own brand soft drinks

UK supermarket giant Tesco has reduced the sugar content in its own brand soft drink portfolio, with the reformulated beverages hitting the shelves this week. 

What’s hitting the shelves? Ginger Coca-Cola, pumpkin spiced rum, and lemon drizzle gin

From Ginger Coke in Australia to Starbucks’ Nitro Cold Brew in Canada, we take a look at some of the new beverages launching this month around the globe. 

SIAL, Paris 2016

WILD on trend with vegan protein power drinks and Clarisoy dessert toppings

WILD Flavors & Specialty Ingredients (WFSI), part of Archer Daniels Midland Company (ADM), is tapping into the vegan market with its protein power drinks and Clarisoy dessert toppings.

Tesco expands craft beer section

UK supermarket giant Tesco says craft beer is the fastest growing drinks trend in the UK, as it rolls out more craft drinks in its stores this week and trials...

New product launches: September 2016

What’s hitting the shelves? Protein Nesquik; vegetable brandy; and Baileys pumpkin spice

In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with...

Feature

The future of packaging knows no bounds, says CDP

There are some exciting opportunities ahead as the future of packaging knows no bounds, according to Cambridge Design Partnership (CDP), but how can manufacturers tap into this space while taking...

Millennials are behind Europe’s online retail boom, says Mintel

Young Europeans are fuelling the growth in online grocery shopping across Europe, according to new data from Mintel.

New product launches: August 2016

What’s hitting the shelves? Jam & gin, drinking vinegar and hard iced tea

Our monthly round-up takes a look at some of the new products reaching aisles across the globe.

When it comes to grocery shopping, children have a lot of clout

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller...

New launches in the beverage aisle

What’s hitting the shelves? Drink Chobani; whisky barrel aged craft beer; and the Kopparkeg

From Scotland to South Korea, and Australia to the US, our round-up of some of the new launches in the beverage aisle over the last month takes us around the...

Beverage aisle feels the most social love, NetBase report finds

Beverages dominated the top ten list of the brands consumers are talking the most about via social media, according to NetBase Social Media Industry Report for 2016.

Naturally technicolored beverages will emerge as next big trend, Mintel predicts

Technicolor product launches are an emerging trend among beverage startups and mainstream brands alike, serving as a legitimate marketing tool for reaching a digital audience. 

Vero Water targets restaurant diners, offering affordable premium bottled water

Vero Water believes it can make ordering premium bottled water at a restaurant as common place as ordering tap water through its in-house water filtration and bottling technology. 

SHS Drinks targets on-the-go consumers with 50ml Bottlegreen PET bottles

SHS Drinks, which produces WKD, Shloer, and Woody’s, has partnered with M&H Plastics to produce a 50ml version of its Bottlegreen cordials, sparkling pressé and mixers.

New product launches, June 2016

What’s hitting the shelves? Smirnoff fruit cider, Nespresso Cuban coffee, craft soda & energy water

Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years....

Dr Pepper ‘Pick Your Pepper’ campaign creates customized label experience for consumers

Dr Pepper launched its Pick Your Pepper campaign this week, with US nationwide distribution of hundreds of new, limited edition, custom printed Dr Pepper 20-ounce bottles.

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