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Breaking News on Beverage Technology & Markets

Retail & Shopper Insights

What new beverage products are launching across the globe? With today’s crowded shelves, what really grabs the attention of shoppers? How can brands engage with consumers via other means such as social media, and what’s the secret to getting a listing with a major retailer?

News in brief

‘Tastes more like Coke’: Coca-Cola’s £4.5m advertising campaign for Coca-Cola Zero Sugar

Coca-Cola European Partners (CCEP) has today launched a new advertising campaign for Coca-Cola Zero Sugar, emphasizing the similarities in taste with the flagship Coca-Cola Classic brand. 

Alcohol and soft drinks show strong growth in Christmas supermarket sales

Beers, wines, spirits and soft drinks were among the categories with the strongest growth over the Christmas period, as UK supermarkets saw the best Christmas trading period for four years. ...

What’s hitting the shelves? New year, new product launches

From sparkling wines to flavored milk, we take a look at some of the new product launches around the globe. 

News in brief

‘Find your volcano’: Volvic launches £2.2m new year campaign

Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and...

Pay more, waste less: Scottish food study

Research by the University of Aberdeen in Scotland suggests that while food price hikes have reduced the amount bought by the public, an equal reduction in food waste has kept...

Saloon Box aims to make mixology more approachable with its subscription craft cocktail kits

The rising tide of mixology has left the craft cocktail bar and entered the consumer’s home with the trend of mail order cocktail kits like Saloon Box. 

Industry backs ban of online junk food ads for children

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including...

‘Immense opportunity for alcohol brands to engage with US shoppers in store’: IRI

While many beverage brands focus their products and marketing on millennials, they may be unknowingly neglecting an ‘enormous portion of consumer dollars’ in the Generation X and baby boomer categories,...

News in brief

Usain Bolt named ‘chief entertainment officer’ for Maison Mumm

French champagne house, Maison Mumm, has appointed Usain Bolt as ‘Chief Entertainment Officer’. 

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the past -- now not only do they want food that is better for them, but they...

Marketing meat alternatives: Why carbon labels don't stick... yet

Some foods have a bigger carbon footprint than others. Cue the need for a carbon label so consumers can choose accordingly? Perhaps not - as Tesco and PepsiCo have found...

What's hitting the shelves? New product launches in November

Our monthly round-up of some of the new launches around the globe includes a drink that harnesses plant protein power, a non-alcoholic beverage that mimics wine, and limited editions for...

Deliveroo and Heineken partner to launch beer delivery brand

Deliveroo and Heineken have partnered to deliver beer and cider to the door in 20 minutes.

Guest article

Brexit bites, or the price of a low pound

What will the impact of rising food prices in post-Brexit Britain be on manufacturers, retailers and consumers? Food and drink solicitor at Gordons law firm Mark Jones takes a closer look. ...

Goose Island seeks to disrupt UK off-trade with Tesco ‘hoppy hour’

Chicago brewer Goose Island Beer Co. is launching ‘hoppy hour’ – a multi-sensory hop-up experience - in Tesco, as it turns its attention to the UK off-trade. 

Most misleading products 2016: Foodwatch Awards

Dutch watchdog Foodwatch is holding its annual public elections for the year’s most misleading products. We take a look at this year’s nominees.

Tesco reduces sugar in own brand soft drinks

UK supermarket giant Tesco has reduced the sugar content in its own brand soft drink portfolio, with the reformulated beverages hitting the shelves this week. 

What’s hitting the shelves? Ginger Coca-Cola, pumpkin spiced rum, and lemon drizzle gin

From Ginger Coke in Australia to Starbucks’ Nitro Cold Brew in Canada, we take a look at some of the new beverages launching this month around the globe. 

SIAL, Paris 2016

WILD on trend with vegan protein power drinks and Clarisoy dessert toppings

WILD Flavors & Specialty Ingredients (WFSI), part of Archer Daniels Midland Company (ADM), is tapping into the vegan market with its protein power drinks and Clarisoy dessert toppings.

Tesco expands craft beer section

UK supermarket giant Tesco says craft beer is the fastest growing drinks trend in the UK, as it rolls out more craft drinks in its stores this week and trials...

New product launches: September 2016

What’s hitting the shelves? Protein Nesquik; vegetable brandy; and Baileys pumpkin spice

In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with...

Feature

The future of packaging knows no bounds, says CDP

There are some exciting opportunities ahead as the future of packaging knows no bounds, according to Cambridge Design Partnership (CDP), but how can manufacturers tap into this space while taking...

Millennials are behind Europe’s online retail boom, says Mintel

Young Europeans are fuelling the growth in online grocery shopping across Europe, according to new data from Mintel.

New product launches: August 2016

What’s hitting the shelves? Jam & gin, drinking vinegar and hard iced tea

Our monthly round-up takes a look at some of the new products reaching aisles across the globe.

When it comes to grocery shopping, children have a lot of clout

What differences in shopping habits do childless households have compared to ones with children? A lot, a new study by Packaged Facts reveals. We chat with founders of two smaller...

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