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Breaking News on Beverage Technology & Markets

Retail & Shopper Insights

What new beverage products are launching across the globe? With today’s crowded shelves, what really grabs the attention of shoppers? How can brands engage with consumers via other means such as social media, and what’s the secret to getting a listing with a major retailer?

News in brief

McDonald’s & Coca-Cola partner on RTD coffee

McDonald’s USA is to introduce a line of RTD McCafé Frappé beverages for retail, in a partnership with The Coca-Cola Company. 

Beer trade marks rise 19%, thanks to craft beer boom

The number of new trade mark registrations for beer brands has risen by 19% in the UK over the last year, fueled by the popularity of craft beer.  

What’s hitting the shelves? New product launches: August

From energy drinks sweetened with monk fruit to functional bottled waters, we take a look at some of the new products launching in the beverage category around the globe. 

What does Starbucks closing Teavana stores mean for specialty tea?

Starbucks’ decision to shut down Teavana stores does not come as a surprise nor is it a bad sign for the specialty tea market, according to Charlie Cain who served...

What's hitting the shelves? New products: July

From craft beer in Hong Kong to frozen cocktails in France, we take a look at some of the new products launching around the globe this month.

Cracka Wines to be first Aussie company to crowd-source equity funding

An Australian wine retailer has set out to raise A$5m (US$3.8m) by crowd-sourcing equity funding from its customers as it embarks on expansion into sales in Asia.

Soup-To-Nuts podcast: Three trends driving growth in the bottled water category

After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in...

What’s hitting the shelves? New product launches: June

From New Zealand spring water to Canadian sparkling RTD tea, we take a look at some of the new products hitting the shelves around the globe. 

Guest article

Is the IoT ever going to bring a breakthrough in the beverage sector?

There have been countless articles, discussions, exhibitions and presentations about the Internet of Things, and yet I think it is fair to say that it really hasn’t had any significant...

Tesco introduces low alcohol wine range

Supermarket giant Tesco has launched a range of low alcohol wines in the UK, responding to an 18% decline in alcohol consumption over the last decade. 

Amazon acquisition of Whole Foods adds 'locally relevant face to the Amazon machine'

Amazon’s purchase of Whole Foods Market for $13.7bn will enhance the beverage shopping experience, which depends on a multichannel approach to succeed, according to Charlie Cain executive partner of Building...

New launches: May 2017

What’s hitting the shelves? New product launches: May

From chia energy drinks to limited edition IPAs, we take a look at some of the new products launching around the globe.

Effective digital marketing for beer brands: 5 top tips

Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective. 

Fall of soft drinks give rise to energy and sports drinks, says Packaged Facts

Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the...

LaCroix fills missing distribution gap with Hudson News Distributors

Independent sparkling water brand LaCroix has teamed up with Hudson News Distributors’ direct store delivery footprint which covers 2,400 independent stores in the Northeast portion of the US.

Brewers Association sees more engaged craft beer audience rally behind American Craft Beer Week

To appeal to a more engaged and educated craft beer audience, the Brewers Association has launched its #beeritforward social initiative and a partnership with pub trivia organization Geeks Who Drink...

Euromonitor: Keurig’s supremacy hinders coffee pod market expansion

Keurig’s dominance of the North American coffee pod market will likely persist even as annual pod sales slow, according to a recent report by Euromonitor. 

New beverage launches April 2017

What's hitting the shelves? New product launches: April 2017

From Gatorade's electrolyte water to alcoholic tea, we take a look at some of the new products hitting the shelves around the globe. 

Share a Coke campaign returns with more names and holiday destinations

Coca-Cola is evolving its 'Share a Coke' campaign this summer: in the UK and Europe bottles will feature the names of some of the world’s top holiday destinations, while in...

‘The thirst for craft beer shows no sign of slowing down’

Tesco introduces its largest ever craft beer range, including sour beers

UK supermarket giant Tesco has announced its largest ever craft beer range, with products coming from the UK, US, Japan, Sweden and elsewhere around the world. 

A Tale of Two Campaigns: What food and beverage marketers can learn from Pepsi’s mishap

Whether you work in the food and beverage industry or not, by now you must’ve heard the uproar caused by Pepsi’s now taken-down ad featuring teen model (and ‘Kardashian’) Kendall...

What's hitting the shelves? Heineken zero alcohol, SodaStream infusions & Baileys Almondmilk

From SodaStream's herb infusions to low calorie craft sodas, we take a look at some of the new products hitting the shelves around the globe. 

One in five shoppers want more apps to help them reduce food waste: Survey

Over 20% of consumers would like technology to help them tackle food waste, a new survey has found.

‘Low-content’ food labels are ‘misleading’ for consumers, US study claims

Products that claim to be low-fat, reduced sodium or cholesterol-free do not accurately represent the food’s nutritional quality, giving consumers a false sense about its health benefits, according to a US study....

New product launches in the tea aisle

What’s hitting the shelves? Spotlight on tea

Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far...

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