Budweiser and Colt 45 are among the most popular alcohol brands consumed by US emergency room (ER) patients, a year-long study by the Center on Alcohol Marketing and Youth (CAMY) has found.
Researchers from CAMY at the John Hopkins Bloomberg School of Public Health interviewed 105 patients at the John Hopkins Hospital Emergency Department in East Baltimore, Maryland on Friday and Saturday nights between April 2010 and June 2011.
Budweiser, Bud Ice, Bud Light, Steel Reserve, and Colt 45 were found to have been consumed in the highest quantities by the ER patients surveyed.
Commenting on the findings, CAMY director and lead author of the study, David Jenkins, said: “Recent studies reveal that nearly a third of injury visits to Level 1 trauma centers were alcohol-related and frequently a result of heavy drinking."
“Understanding the relationship between alcohol brands and their connection to injury may help guide policy makers in considering taxation and physical availability of different types of alcohol given the harms associated with them," he added.