SUBSCRIBE

Breaking News on Beverage Technology & Markets

Read more breaking news

 

 
Jens Winkler, business development manager, CCL Label

Coca-Cola launch will fire US shrink sleeve growth: CCL Label

1 comment

By Ben Bouckley+

13-May-2014
Last updated on 13-May-2014 at 16:24 GMT2014-05-13T16:24:51Z

Coke's 'Polar Bear' bottle released for its US winter holiday promotion, with polar bears Sakari & Kaia (Photo: CCL Label)
Coke's 'Polar Bear' bottle released for its US winter holiday promotion, with polar bears Sakari & Kaia (Photo: CCL Label)
Loading the player...

CCL Label tells BeverageDaily.com that Coke’s successful Christmas holiday promotion using its sustainable TD shrink sleeve material will spur the market still further and assist hard-pressed recyclers.

A rising number of brands are using full-sleeve labels for extra shelf standout but they involve significantly higher costs for plastics recyclers, since typically they cannot be recycled and must also be removed to recycle PET bottles.

Until now, CCL claims, given that its low density TD material, coupled with a non-bleeding ink system, has been engineered for the sink/float separation process to improve PET yields at grind/reclaim sites.

As Jens Winkler, business development manager, CCL Label tells us in this exclusive podcast recorded at Interpack 2014, the TD shrink material met Coke’s internal standards prior to the holiday promotion and has also been approved by the Association of Plastics Recyclers (APR).

‘Unlocks new growth, new possibilities’

“Meeting the internal standards for Coca-Cola bottle-to-bottle recycling was a challenge,” Winkler tells Ben Bouckley; Coke’s 2013 winter bottle using CCL’s TD shrink material is pictured.

Winkler admits that there are rival products striving to meet the same need, but says: “But this is, in the US, really the first qualified by Coke and also the recycling companies to be launched to market.

“So it’s really quite new, and the first step for Coke but also other brands to have a sustainable solution,” he adds.

“A lot of brands really discovered the shrink sleeve to upgrade their brands in different market segments, and it grew to a certain level where the recycling levels were not happening,” Winkler says.

“I think this is a step now to unlock new growth…new possibilities,” the CCL executive tells us.

1 comment (Comments are now closed)

CCL's next global winner should be billions of "Clean Caps" for KO

CCL has shown interests in the 'Clean Cap" project by Team Advercan for many years.
We have now proven the high in-line speed capabilities of a biodegradable sanitary seal for soda cans, however CCL has recently fizzled away from the model.
Does anyone know Donald G Lang today, because he knew of the "Clean Cap" yesterday... www.advercan.com/sevenyears 800-8797050

Report abuse

Posted by Kenny Mac at Team Advercan
13 May 2014 | 16h312014-05-13T16:31:59Z

Related products

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Graphic Packaging: Soft drinks brands can cut glass breakage, Tite-Pak

Graphic Packaging: Soft drinks brands can cut glass breakage with Tite-Pak

In late 2013 US beer brand Yuengling started shipping bottles in Tite-Pak, a solid...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

U.S. tea sales climb as consumers seek healthy drinks & new flavors

U.S. tea sales climb as consumers seek healthy drinks & new flavors

Sales of tea in the U.S. are growing quickly as more Americans are drawn...

Outsourcing science: Where does the future of industry research lie?

Outsourcing science: Where does the future of industry research lie?

An trend for outsourcing science and research may be good news for contract research...

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Taste beyond the tongue: How do other senses influence flavour?

Taste beyond the tongue: How do other senses influence flavour?

Professor Charles Spence

Head of the Crossmodal Research Laboratory, Oxford University

a2 Milk outlines its US game plan in Expo West video

Lights, camera, action! a2 Milk outlines its US game plan at Expo West

Digestive issues after drinking milk are often attributed to milk protein allergy (which can...

Plant waters at Expo West, from maple water to artichoke water

Plant waters take center stage at Expo West, but can they emulate coconut water's meteoric success?

FoodNavigator-USA editor Elaine Watson talked to three players in the emerging 'plant waters' category...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Naturally healthy foods will overtake fortified products, say experts

Trendspotter: ‘Naturally healthy' to overtake fortified and functional foods

There has been huge growth in functional and fortified food and drinks in recent...

‘Wine world is under attack, and needs to up its game’, Wine Economist

‘The wine world is under attack, and it needs to up its game’, Wine Economist Mike Veseth

Eminent wine writer and economist Mike Veseth warns that the wine world needs to...

Key Industry Events