SUBSCRIBE

Breaking News on Beverage Technology & Markets

Read more breaking news

 

 
Jens Winkler, business development manager, CCL Label

Coca-Cola launch will fire US shrink sleeve growth: CCL Label

1 comment

By Ben Bouckley+

13-May-2014
Last updated on 13-May-2014 at 16:24 GMT2014-05-13T16:24:51Z

Coke's 'Polar Bear' bottle released for its US winter holiday promotion, with polar bears Sakari & Kaia (Photo: CCL Label)
Coke's 'Polar Bear' bottle released for its US winter holiday promotion, with polar bears Sakari & Kaia (Photo: CCL Label)
Loading the player...

CCL Label tells BeverageDaily.com that Coke’s successful Christmas holiday promotion using its sustainable TD shrink sleeve material will spur the market still further and assist hard-pressed recyclers.

A rising number of brands are using full-sleeve labels for extra shelf standout but they involve significantly higher costs for plastics recyclers, since typically they cannot be recycled and must also be removed to recycle PET bottles.

Until now, CCL claims, given that its low density TD material, coupled with a non-bleeding ink system, has been engineered for the sink/float separation process to improve PET yields at grind/reclaim sites.

As Jens Winkler, business development manager, CCL Label tells us in this exclusive podcast recorded at Interpack 2014, the TD shrink material met Coke’s internal standards prior to the holiday promotion and has also been approved by the Association of Plastics Recyclers (APR).

‘Unlocks new growth, new possibilities’

“Meeting the internal standards for Coca-Cola bottle-to-bottle recycling was a challenge,” Winkler tells Ben Bouckley; Coke’s 2013 winter bottle using CCL’s TD shrink material is pictured.

Winkler admits that there are rival products striving to meet the same need, but says: “But this is, in the US, really the first qualified by Coke and also the recycling companies to be launched to market.

“So it’s really quite new, and the first step for Coke but also other brands to have a sustainable solution,” he adds.

“A lot of brands really discovered the shrink sleeve to upgrade their brands in different market segments, and it grew to a certain level where the recycling levels were not happening,” Winkler says.

“I think this is a step now to unlock new growth…new possibilities,” the CCL executive tells us.

1 comment (Comments are now closed)

CCL's next global winner should be billions of "Clean Caps" for KO

CCL has shown interests in the 'Clean Cap" project by Team Advercan for many years.
We have now proven the high in-line speed capabilities of a biodegradable sanitary seal for soda cans, however CCL has recently fizzled away from the model.
Does anyone know Donald G Lang today, because he knew of the "Clean Cap" yesterday... www.advercan.com/sevenyears 800-8797050

Report abuse

Posted by Kenny Mac at Team Advercan
13 May 2014 | 16h312014-05-13T16:31:59Z

Related suppliers

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Heineken’s next generation smart bottle

‘9 Green Bottles’: Who will design Heineken’s next generation smart bottle?

Nine companies battled it out for a place on Heineken’s Design & Packaging Team...

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the...

Döhler on seeds in smoothies

Smoothies turn to seeds to boost natural positioning

In an effort for products to appear as close to natural as possible, beverage...

Ardagh on beverage packaging crossover innovation

Cross-over innovation: What beverage packaging can learn from other industries

What has chocolate got to do with glass? And what do cars have in...

UAE coffee consumption to reach $112m in 2017

‘Battle of the Baristas’ UAE coffee consumption to reach $112m in 2017

 A total of eight of the Middle East and North Africa’s (MENA) most talented...

Gebo Cermex agility 4.0 and the factory of the future

The factory of the future: ‘From mass production to mass customization’

Today’s factories are focused on producing large quantities in bulk. Tomorrow’s factories will be...

Factory of the future 5 pillars Gebo Cermex

Five pillars for the 'Factory of the Future': Gebo Cermex

Robots, smart technology, augmented reality… what technology is in store for the factory of...

Crown reveal thermochromic technology

Beverage can design changes when beverage is chilled – and then again when drunk

Crown has launched two-step thermochromic cans: which change color when the beverage is chilled;...

Stora Enso expands RFID technology across wine, food and dairy markets

Stora Enso expands RFID technology across wine, food and dairy markets

Stora Enso is continuing to expand its intelligent packaging (IP) technology across the wine,...

Digimarc intelligent packaging is like a built-in media network

Digimarc: ‘Think about packaging as your own built-in media network’

Active, intelligent packaging is similar to the 1950s phenomenon of TV, according to Digimarc,...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...