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Jens Winkler, business development manager, CCL Label

Coca-Cola launch will fire US shrink sleeve growth: CCL Label

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By Ben Bouckley+

13-May-2014
Last updated the 13-May-2014 at 16:24 GMT

Coke's 'Polar Bear' bottle released for its US winter holiday promotion, with polar bears Sakari & Kaia (Photo: CCL Label)
Coke's 'Polar Bear' bottle released for its US winter holiday promotion, with polar bears Sakari & Kaia (Photo: CCL Label)
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CCL Label tells BeverageDaily.com that Coke’s successful Christmas holiday promotion using its sustainable TD shrink sleeve material will spur the market still further and assist hard-pressed recyclers.

A rising number of brands are using full-sleeve labels for extra shelf standout but they involve significantly higher costs for plastics recyclers, since typically they cannot be recycled and must also be removed to recycle PET bottles.

Until now, CCL claims, given that its low density TD material, coupled with a non-bleeding ink system, has been engineered for the sink/float separation process to improve PET yields at grind/reclaim sites.

As Jens Winkler, business development manager, CCL Label tells us in this exclusive podcast recorded at Interpack 2014, the TD shrink material met Coke’s internal standards prior to the holiday promotion and has also been approved by the Association of Plastics Recyclers (APR).

‘Unlocks new growth, new possibilities’

“Meeting the internal standards for Coca-Cola bottle-to-bottle recycling was a challenge,” Winkler tells Ben Bouckley; Coke’s 2013 winter bottle using CCL’s TD shrink material is pictured.

Winkler admits that there are rival products striving to meet the same need, but says: “But this is, in the US, really the first qualified by Coke and also the recycling companies to be launched to market.

“So it’s really quite new, and the first step for Coke but also other brands to have a sustainable solution,” he adds.

“A lot of brands really discovered the shrink sleeve to upgrade their brands in different market segments, and it grew to a certain level where the recycling levels were not happening,” Winkler says.

“I think this is a step now to unlock new growth…new possibilities,” the CCL executive tells us.

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1 comment

CCL's next global winner should be billions of "Clean Caps" for KO

CCL has shown interests in the 'Clean Cap" project by Team Advercan for many years.
We have now proven the high in-line speed capabilities of a biodegradable sanitary seal for soda cans, however CCL has recently fizzled away from the model.
Does anyone know Donald G Lang today, because he knew of the "Clean Cap" yesterday... www.advercan.com/sevenyears 800-8797050

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Posted by Kenny Mac at Team Advercan
13 May 2014 | 16h31

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