Target leans on functional beverages to steady slipping sales
Prebiotic sodas, better-for-you energy drinks and Halloween candy give embattled retailer Q3 lift
Functional beverages
The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
DrinkAid’s co-founder ventures into performance nutrition with creatine gummies
Ryan Foo, co-founder of Singapore-based hangover prevention firm DrinkAid, is venturing into the sports nutrition space with the upcoming launch of creatine gummies through his new business FOULPLAY.
5 functional beauty drinks driving innovation
The trend for functional beauty drinks doesn’t seem to be waning anytime soon. Take a look at five of the latest innovations in this space.
New beverage launches: Innovation in functional beverages
From energy to relaxation, we take a look at some of the latest beverages in the functional beverage aisle and the ingredients they’re using
How Sprouts scouts out the next big thing in beverage innovation
Sprouts Farmers Market’s approach to NPD keeps it on a constant search for the hottest beverage innovations
Pocono Maple Water taps into natural hydration opportunity
Pocono Maple Water is looking at the traditional drink through a modern lens: highlighting the hydrating power, authenticity and taste of the beverage
Sweeteners in focus
Liquid I.V., IQMIX and G Fuel lead zero-sugar drink mix shift
The $38.7 billion category’s momentum reflects consumer appetite for natural sweeteners, energy and focus
Twins triumph: Gut health guinea pigs turned burgeoning business leaders
The Gut Stuff, a multi-faceted business devoted to improving the general public’s awareness of gut health, has been recognized in the UK Fast Growth 50 index this year.
How to build a beverage brand: Tenzing on carving out the natural energy category
As one of the earlier brands to explore the idea of ‘clean energy’, Tenzing now holds a powerful position in the UK energy drink market
Healthy snacking trends
Släcka aims to redefine healthy snacking with ‘snack in a can’
Within the saturated functional beverage market, Släcka is betting on cravings instead of energy to stand out
Sparkling brain drinks: Ārepa targets fatigue and mental performance
New Zealand-based Ārepa has launched sparkling beverages designed to tackle fatigue and support mental performance
How to build a beverage brand: Bulletproof on shifting from biohacking to the big time
A decade ago, Bulletproof was a biohacking sensation. Today, it’s moving into the mainstream as it sees functional coffee gather momentum. How do you stay true to your brand while adapting to consumer trends?
What makes a GLP-1-friendly yogurt drink? Danone tells all
By formulating a dairy drink that specifically caters for weight loss medication users, Danone has set a new standard with Oikos Fusion
Water kefir: A new gut-health growth opportunity?
Kefir’s dairy-free twin has enormous growth potential
Beating the mid-afternoon munchies: Släcka brings new take to the GLP-1 world
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
Otsuka Pharma grows electrolyte drink business across Asia
Japan’s Otsuka Pharmaceutical is trying to grow its POCARI SWEAT electrolyte drink business through market expansion, including recent entry into India and across the Philippines.
Cold pressed hemp drinks creator aims to disrupt CBD category
The founder of a UK-based cold-pressed hemp drinks brand says the moment is ripe to enter the thriving functional drinks market, armed with Novel Foods exempt drinks that comply with the legal CBD limit.
Good & Proper’s barista-ready matcha taps into booming matcha latte trend
Matcha is having a moment: nowhere more so than in trendy, Instagram-friendly matcha lattes. But that’s opened up the market up to cheaper, lower quality alternatives. Good & Proper’s latest launch heralds a return to ‘matcha, as it should be’
Matcha might: Could the trendy tea challenge coffee?
Matcha is moving from a niche category to a mainstream affair. Can it take on coffee?
Goodrays grows fast and gains £5m amid tightening CBD rules
Premium CBD brand Goodrays just completed a £5 million Series A funding round to meet surging demand. NutraIngredients spoke with CEO and co-founder Eoin Keenan about the challenges and opportunities that lie ahead.
How to build a beverage brand: C4 on carving out the performance energy category
Energy is buzzing: and there’s plenty of space for brands to find opportunities in segments of the category...
How energy drinks are bucking health trends with rapid growth across Asia
Energy drinks are posting strong growth across Asia, defying expectations in a region increasingly shaped by health and wellness trends
Is Pepsi Prebiotic Cola a ‘game-changer’ or just late to the game?
The beverage giant’s new cola adds fiber and leans on the cache of cane sugar — but faces stiff competition from a wave of early movers with cult-like followings
New beverage launches: Suntory, Celsius and more
From vodka seltzer to energy drinks, we take a look at some of the new beverages launching around the globe
ASA calls out sparkling drinks brand Trip for mental health claims
The UK-based beverage brand Trip, known for its CBD content, has been flagged by the Advertising Standards Authority (ASA) for claiming that its magnesium drink could help reduce cognitive stress. But was ruling this avoidable?
IFT First: New tech and innovations to look out for at the food science expo
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
UK pledges to ban sales of energy drinks to children
The newly-published 10 Year Health Plan for England commits to banning the sale of high-caffeine energy drinks to children under 16
Tapping into the productivity market: How two influencers built a $20m nootropic brand
In November 2023, British influencers James Smith and Chris Williamson founded Neutonic, a nootropic supplement company which set out to create the world’s first productivity drink. Just 18 months later, the company has been valued at $20 million. So,...
Trendspotting in better-for-you energy
Entrepreneurial brands are challenging the status quo and transforming the energy drink category
How to build a beverage brand: Zoa Energy on the value of ‘intrapreneurship’
Zoa Energy, the better-for-you energy drink co-founded by Dwayne ‘The Rock’ Johnson and snapped up by Molson Coors last year, reveals its growth strategy
Study: Liquid I.V.’s Hydration Multiplier outperforms water in key hydration markers
Participants using Liquid I.V. exhibited extended hydration duration by retaining fluids for up to four hours, longer than those who drank water alone, says a new study.
Dairy Innovation
Ultra-filtered milk is redefining dairy: Inside the strategies of Quest, Nurri and Pioneer Pastures
As consumers demand more protein, less sugar, and better nutrition from their beverages, three disruptive brands are using ultra-filtration to reinvent milk – and reshape the dairy aisle
Missions made possible with all-natural energy drinks
Founder of caffeine-free energy drinks brand Mission Tea describes how a personal passion developed into a thriving brand backed by first-class athletes and industry giants.
Theabrownin: 3 must-knows about new ‘Nobel Prize-worthy’ ingredient
Theabrownin has been touted by Chinese food scientists as a ‘direct route to the Nobel Prize’ – here are three key reasons for their excitement
From rugby to racing: Founders shake up protein market with clear vision
A duo of driven entrepreneurs have launched a range of clear ready-to-drink pea protein drinks with transparency in both its products and ethos.
How traditional firms and start-ups can tap into booming functional hydration category
The functional hydration category is poised for growth, and both traditional beverage firms and start-ups can tap into opportunities in this space with consumer segmentation and ingredient innovation.
Truce reached after Mondelēz haunts GHOST with lawsuit
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
Bulletproof’s biohacker butter-coffee moves into the mainstream: ‘Functionality is no longer a niche – it’s an expectation!’
Originally beloved by keto enthusiasts and performance-minded biohackers, Bulletproof is repositioning as a modern coffee company that’s accessible to all.
Nutrition misinformation: How to stem the tide of bad advice on social media
More and more consumers turn to social media for tips and hacks on nutrition: and the advice they get is not always good. How can nutrition misinformation be addressed?
Vit D food fortification a ‘major industry challenge’ - until now
The problem of fortifying food and drink with sensitive ingredients is well known to industry. How can innovation help solve it?
Gut health: The next battlefield in the soda wars?
Long-time rivals in soda, Coca-Cola and PepsiCo have now entered a new battlefield: gut health soda
Coffee shop culture: What’s next for this coffee capital?
London is a buzzing hub for coffee: with thousands of coffee shops offering not just top quality brews but also an experience and much more besides. How are baristas pushing the boundaries?
Hi*Ball capitalizes on clean energy drink boom
Tilray Brands gives energy drink pioneer Hi*Ball a second life, amid clean label boon
Shake Your Plants seeks to fill dehydration and nutrient gaps in UAE with functional beverages
Functional beverage brand Shake Your Plants (SYP) aims to address dehydration and nutrient deficiency issues among the UAE population, while actively seeking global expansion.
Five top trends in functional beverages
What’s catching the attention of today’s health-savvy consumers?
How to build a beverage brand: Celsius takes better-for-you energy to mass market success
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
Game on: How can energy drinks meet the needs of gamers?
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?
How can energy drinks appeal to women?
Bold masculine cues and bright garish colors just won’t work for most women...
Does gut health soda have global potential?
Functional soda is big news in the US: especially with Coca-Cola and PepsiCo making moves in prebiotic drinks. But what potential is there for the market globally?