How to build a beverage brand: Tenzing on carving out the natural energy category
As one of the earlier brands to explore the idea of ‘clean energy’, Tenzing now holds a strong position in the UK energy drink market
Functional beverages
Sparkling brain drinks: Ārepa targets fatigue and mental performance
New Zealand-based Ārepa has launched sparkling beverages designed to tackle fatigue and support mental performance
How to build a beverage brand: Bulletproof on shifting from biohacking to the big time
A decade ago, Bulletproof was a biohacking sensation. Today, it’s moving into the mainstream as it sees functional coffee gather momentum. How do you stay true to your brand while adapting to consumer trends?
What makes a GLP-1-friendly yogurt drink? Danone tells all
By formulating a dairy drink that specifically caters for weight loss medication users, Danone has set a new standard with Oikos Fusion
Water kefir: A new gut-health growth opportunity?
Kefir’s dairy-free twin has enormous growth potential
Beating the mid-afternoon munchies: Släcka brings new take to the GLP-1 world
With consumers’ focus now on appetite control, new brand Släcka believes it’s perfectly positioned to carve out a new beverage category
Otsuka Pharma grows electrolyte drink business across Asia
Japan’s Otsuka Pharmaceutical is trying to grow its POCARI SWEAT electrolyte drink business through market expansion, including recent entry into India and across the Philippines.
Cold pressed hemp drinks creator aims to disrupt CBD category
The founder of a UK-based cold-pressed hemp drinks brand says the moment is ripe to enter the thriving functional drinks market, armed with Novel Foods exempt drinks that comply with the legal CBD limit.
Good & Proper’s barista-ready matcha taps into booming matcha latte trend
Matcha is having a moment: nowhere more so than in trendy, Instagram-friendly matcha lattes. But that’s opened up the market up to cheaper, lower quality alternatives. Good & Proper’s latest launch heralds a return to ‘matcha, as it should be’
Matcha might: Could the trendy tea challenge coffee?
Matcha is moving from a niche category to a mainstream affair. Can it take on coffee?
Goodrays grows fast and gains £5m amid tightening CBD rules
Premium CBD brand Goodrays just completed a £5 million Series A funding round to meet surging demand. NutraIngredients spoke with CEO and co-founder Eoin Keenan about the challenges and opportunities that lie ahead.
How to build a beverage brand: C4 on carving out the performance energy category
Energy is buzzing: and there’s plenty of space for brands to find opportunities in segments of the category...
How energy drinks are bucking health trends with rapid growth across Asia
Energy drinks are posting strong growth across Asia, defying expectations in a region increasingly shaped by health and wellness trends
Is Pepsi Prebiotic Cola a ‘game-changer’ or just late to the game?
The beverage giant’s new cola adds fiber and leans on the cache of cane sugar — but faces stiff competition from a wave of early movers with cult-like followings
New beverage launches: Suntory, Celsius and more
From vodka seltzer to energy drinks, we take a look at some of the new beverages launching around the globe
ASA calls out sparkling drinks brand Trip for mental health claims
The UK-based beverage brand Trip, known for its CBD content, has been flagged by the Advertising Standards Authority (ASA) for claiming that its magnesium drink could help reduce cognitive stress. But was ruling this avoidable?
IFT First: New tech and innovations to look out for at the food science expo
Ready for the new world of GLP-1 food and drink? Want to keep up to speed with the latest in functional and plant-based ingredients, alternative proteins, sugar reduction tech and much more? Here are some of the innovations set to star at the global food...
UK pledges to ban sales of energy drinks to children
The newly-published 10 Year Health Plan for England commits to banning the sale of high-caffeine energy drinks to children under 16
Tapping into the productivity market: How two influencers built a $20m nootropic brand
In November 2023, British influencers James Smith and Chris Williamson founded Neutonic, a nootropic supplement company which set out to create the world’s first productivity drink. Just 18 months later, the company has been valued at $20 million. So,...
Trendspotting in better-for-you energy
Entrepreneurial brands are challenging the status quo and transforming the energy drink category
How to build a beverage brand: Zoa Energy on the value of ‘intrapreneurship’
Zoa Energy, the better-for-you energy drink co-founded by Dwayne ‘The Rock’ Johnson and snapped up by Molson Coors last year, reveals its growth strategy
Study: Liquid I.V.’s Hydration Multiplier outperforms water in key hydration markers
Participants using Liquid I.V. exhibited extended hydration duration by retaining fluids for up to four hours, longer than those who drank water alone, says a new study.
Dairy Innovation
Ultra-filtered milk is redefining dairy: Inside the strategies of Quest, Nurri and Pioneer Pastures
As consumers demand more protein, less sugar, and better nutrition from their beverages, three disruptive brands are using ultra-filtration to reinvent milk – and reshape the dairy aisle
Missions made possible with all-natural energy drinks
Founder of caffeine-free energy drinks brand Mission Tea describes how a personal passion developed into a thriving brand backed by first-class athletes and industry giants.
Theabrownin: 3 must-knows about new ‘Nobel Prize-worthy’ ingredient
Theabrownin has been touted by Chinese food scientists as a ‘direct route to the Nobel Prize’ – here are three key reasons for their excitement
From rugby to racing: Founders shake up protein market with clear vision
A duo of driven entrepreneurs have launched a range of clear ready-to-drink pea protein drinks with transparency in both its products and ethos.
How traditional firms and start-ups can tap into booming functional hydration category
The functional hydration category is poised for growth, and both traditional beverage firms and start-ups can tap into opportunities in this space with consumer segmentation and ingredient innovation.
Truce reached after Mondelēz haunts GHOST with lawsuit
The snack giant accused the flavor collab kings of breach of contract. Now the two companies have come to an agreement, with GHOST eyeing “exciting new flavors”— sans Mondelēz.
Bulletproof’s biohacker butter-coffee moves into the mainstream: ‘Functionality is no longer a niche – it’s an expectation!’
Originally beloved by keto enthusiasts and performance-minded biohackers, Bulletproof is repositioning as a modern coffee company that’s accessible to all.
Nutrition misinformation: How to stem the tide of bad advice on social media
More and more consumers turn to social media for tips and hacks on nutrition: and the advice they get is not always good. How can nutrition misinformation be addressed?
Vit D food fortification a ‘major industry challenge’ - until now
The problem of fortifying food and drink with sensitive ingredients is well known to industry. How can innovation help solve it?
Gut health: The next battlefield in the soda wars?
Long-time rivals in soda, Coca-Cola and PepsiCo have now entered a new battlefield: gut health soda
Coffee shop culture: What’s next for this coffee capital?
London is a buzzing hub for coffee: with thousands of coffee shops offering not just top quality brews but also an experience and much more besides. How are baristas pushing the boundaries?
Hi*Ball capitalizes on clean energy drink boom
Tilray Brands gives energy drink pioneer Hi*Ball a second life, amid clean label boon
Shake Your Plants seeks to fill dehydration and nutrient gaps in UAE with functional beverages
Functional beverage brand Shake Your Plants (SYP) aims to address dehydration and nutrient deficiency issues among the UAE population, while actively seeking global expansion.
Five top trends in functional beverages
What’s catching the attention of today’s health-savvy consumers?
How to build a beverage brand: Celsius takes better-for-you energy to mass market success
Better-for-you energy drink Celsius is a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche product to mass market success?
Game on: How can energy drinks meet the needs of gamers?
From e-sports professionals to amateur gamers, there’s a whole market of consumers looking for energy and focus. Can energy drinks be a game-changer?
How can energy drinks appeal to women?
Bold masculine cues and bright garish colors just won’t work for most women...
Does gut health soda have global potential?
Functional soda is big news in the US: especially with Coca-Cola and PepsiCo making moves in prebiotic drinks. But what potential is there for the market globally?
From zero to hero: How Keurig Dr Pepper has sprung onto the energy drink scene
Just three years ago, KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its energy portfolio led by the hot acquisition of Ghost Energy.
Why functional is the future of alcohol-free
Exploring a whole new world of ingredients shows the potential of the alcohol-free category
Natural Products Expo West
A new dawn in soft drinks: SunSip rises as prebiotic soda competition enters new era
When other soda manufacturers go high, Health-Ade is going low, and the strategy is paying off for the company’s prebiotic pop brand SunSip, which is carving out space for itself in the so-called modern soda set with distribution in more than 5,000...
Natural Products Expo West
Chobani bets big on protein in yogurt and RTD coffee
The company boosts its protein content for its yogurt and coffee businesses
Why are gut health drinks booming?
PepsiCo has just bought gut health superstar Poppi and Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category?
The wonderful world of adaptogens for beverages
What are adaptogens; why are they trending in better-for-you drinks; and how are brands using them to their advantage?
How to build a beverage brand: Bodyarmor on shaking up the sports drinks category
With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge for Bodyarmor. Innovation is in full flow - but how does the brand decide which concepts make it onto the market?
Gatorade, Powerade and Bodyarmor: Market data reveals how the top trio shape the US sports drink category
The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the market forward?
5 trends to watch in sports drinks
From booming personalization options to unexpected functional ingredients, we take a look at some of the trends redefining the sports drinks category.
From soccer to social media: How Lionel Messi’s next-gen hydration drink is aiming high in 2025
One of the hottest launches of 2024 was Lionel Messi’s functional hydration drink Más+ by Messi. After a winning start, the brand expects to be in most national retailers by the spring with plenty more to come in 2025…