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Beer

AB InBev: new low-alcohol beer launches

Low ABV beer category can be boosted by highlighting consumer choice

Newly launched Leffe Enkel has an ABV of 4.5%, fitting within the fast growing 3.5%-4.5% ABV sector

24-Jul-2017 - An increasing number of drinkers are keen to moderate their alcohol consumption, and educating consumers about the different styles and strengths of beer now available to them will be a key factor for the success of the lower ABV category, according to AB InBev. 

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