SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Markets

Read more breaking news

 

 
Loading...
DRINKTEC 2013: LIVE FROM the show floor

'Drinktec 2013 is buzzing': Munich boss hails show success

By Ben Bouckley+

18-Sep-2013
Last updated on 20-Sep-2013 at 09:22 GMT

Drinktec 2013 exhibition director, Petra Westphal, tells us why the show - which happens every four years - is a shining star in the beverage and liquid food firmament, as a place to do business and a family gathering...

"Drinktec certainly has a very long history - it goes back to the year 1951," she tells Ben Bouckley, during this exclusive video interview taken on the third day of the show.

"Back then it was a show for the beer industry only, and ever since then we have developed it into the world-leading show for the entire beverage and liquid food industry," Westphal tells BeverageDaily.com 

Show organisers Messe München developed the show concept over the years in response to changing market and consumer needs, she says.

Today, they travel the world, meeting people globally within the beverage community to ensure that the show is as international as possible, Westphal adds.

Related suppliers

‘Great Napa Valley wines will rival Bordeaux’: Moët-Hennessy CEO

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moët-Hennessy Estates & Wine CEO

Jean-Guillaume Prats, Moët-Hennessy Estates and Wine CEO, says he believes great wine produced in...

‘Pouch slouch’ to poor quality glass: PMMI Beverage Packaging report

‘Pouch slouch’, premium appeal and poor quality glass: PMMI 2014 Beverage Packaging report

In this exclusive video shot at Pack Expo in Chicago we canter through PMMI’s...

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

 Digital direct printing: Krones sees a bright beverage future

‘Digital direct printing has a bright beverage future, when ink prices fall’: Krones

Krones explains that digital direct printing removes the need for labels and unlocks limitless...

Seven-year gap between old age and HEALTHY old age

Old age and HEALTHY old age, there’s a difference industry should address: Euromonitor

Diana Cowland

Health and wellness analyst, Euromonitor International

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Graphic Packaging: Soft drinks brands can cut glass breakage, Tite-Pak

Graphic Packaging: Soft drinks brands can cut glass breakage with Tite-Pak

In late 2013 US beer brand Yuengling started shipping bottles in Tite-Pak, a solid...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Key Industry Events

 

Access all events listing

Our events, Events from partners...