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Track trends and global beverage launches in soft drinks, beer, wine, spirits, cider, waters, juices

Markets

Track global drinks trends and the latest launches across energy and sports drinks, dairy drinks and hot drinks, spirits, wine, beer, cider, juices, waters and CSDs! We also focus on beverage branding and positioning, marketing and advertising.

New product launches, June 2016

What’s hitting the shelves? Smirnoff fruit cider, Nespresso Cuban coffee, craft soda & energy water

Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years....

Brexit: Reactions from the beverage industry

Britain has voted to leave the European Union, and the negotiation of new trade agreements will be a key area of focus for the wine and spirits industries.

Coconut Beach competes on quality and price with ¢99 coconut water

Coconut Beach is aiming to break down the perception that coconut-based beverages have to retail at a higher price point by selling products across its entire beverage line for $0.99. 

Study shows complex Chinese preferences for flavored milk

Companies interested in selling flavored milk in China might find it a little more complicated than simply getting it on the shelves.

‘Great-tasting’ coffee starts with the water, Taza Agua founders say

Don Nesbit and Francini Retana Rodriquez have launched Taza Agua to provide consumers with a premium bottled water specifically made for brewing tea and drip coffee.

What does the future hold for UK craft beer?

The US craft beer movement is undoubtedly an impressive success story, and UK craft brewers can learn from its achievements. But that doesn’t necessarily mean blanket imitation.

Is the future less rosy for rosé wine?

Rosé has been a tremendous success story for the UK wine industry, going from zero to hero and attracting new consumers to the wine category. But rosé wine is now facing...

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

US consumers seek hydration over energy from RTD teas, Mintel analyst says

Roughly half of consumers wanted a tea that was healthy and hydrating compared to just 26% of consumers who wanted an energizing tea, when asked to create their ideal RTD...

The Craft Beer Clan of Scotland

‘Our quest: To share the finest Scottish craft beer:’ Brewers eye up potential of exporting to Asia

Scotch whisky’s revered reputation is providing an opening for a new wave of Scottish beverages in Asia: craft beer.

More water and less fizzy drinks lead to ‘unprecedented calorie reduction’ in US diet, market study says

As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other...

The world’s top 10 beer brands

Budweiser takes the top spot in the BrandZ Beer Top 10 Brands list, but which other brews feature in the rankings? 

This week Down Under

Nescafé sales drop as smaller brands and coffee joints gain favour

The proportion of Australians buying instant coffee has declined over the last five years, while fresh coffee sales have increased, market research has found. 

Winner and losers in the UK alcoholic beverage industry

Prosecco’s rise shows no signs of slowing down, but is the future less rosy for rosé wine? Mintel picks out the winners and losers in the UK’s alcoholic beverage industry...

‘Functional water is predicted to grow very fast’: Euromonitor on functional beverage trends

Energy drinks, sports drinks, and functional bottled water are among the functional and fortified beverage categories to watch, according to Euromonitor International.

Does chocolate milk really help with post-workout recovery? For most athletes, the answer is yes

Chocolate milk has been touted by marketing campaigns and the health fitness industry as a natural sports recovery drink, and a healthier alternative to carbohydrate sports drinks like Gatorade or...

Craft spirits now account for one in seven spirit launches: Mintel

Global craft spirit launches increased by 265% between 2011 and 2015, according to a report from Mintel. The largest chunk of these launches was in the US, closely followed by Europe.

Sparkling future for Iranian soft drinks, if economy holds

After several years of hardship the Iranian soft drink sector is heading back towards stronger growth – but remains under threat from economic uncertainty, according to a Euromonitor report.

The latest drink innovation – in pictures

Drink innovation has been at the forefront of product development over the last month.

Perspectives on Africa and Asia: Understanding these growing beer markets

Both Africa and Asia offer opportunities for beer brands: but neither market can be tackled with a ‘one size fits all’ approach.  

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands streaming into the market and retail sales growing exponentially in the past five years. 

Ditching 'diet' and laying off 'light': Consumers mistrust healthy processed foods, says Mintel

The National Obesity Forum's advice to shun processed foods such as low-fat yoghurts and cheeses for whole foods this week has provoked mixed reactions – but consumers are already turning...

Consumers crazy about coconut, but are they nuts?

Whilst sales data from market intelligence provider IRI shows that UK consumers can’t get enough of coconut products, a leading dietician brands coconut “an expensive con with no authorised health claims”....

Multinational firms sell poorer quality (but more expensive) food to Eastern Europeans

Multinational food firms are manufacturing poorer quality, unhealthier (but sometimes more expensive) versions of their trademarked brands for the Eastern Europe market, says the Czech Republic, which wants to see EU legislation to...

Marketing to Millennials

Vox Pop: The truth about Millennials, revealed by Millennials

Serial snackers, addicted to new products and ‘emotionally connected’ to coffee? Marketers are obsessed with Millennials—generally defined as adults between the age of 18 to 34—so we thought it would...

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