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Heineken launches joint venture in Ivory Coast with $172m brewery

By Rachel Arthur+

25-Sep-2015

The partnership will brew Heineken beer and other brands for the domestic market
The partnership will brew Heineken beer and other brands for the domestic market

Heineken has announced a joint venture in Ivory Coast to produce and market beer in the country, under the name Brassivoire. The foundation stone for a $172m beer production site is being laid today. 

The joint venture with CFAO, an African-focused distributor, is owned 51% by Heineken and 49% by CFAO.

Ivory Coast is a ‘very promising and dynamic new market,’ said Roland Pirmez, Heineken International’s president for the Africa, Middle East and Eastern Europe region.  He added the new venture will contribute to the economic and social development in the country.

Job creation and local sourcing

The new brewery will have a capacity of 1.6m hectolitres a year, brewing Heineken beer and other brands for the domestic market. Production is expected to commence at the beginning of 2017. The site is located to the north of the city of Abidjan.

Brassivoire is looking at developing a local sourcing project for the agricultural raw materials needed to produce beer. It hopes to source 60% of such materials locally in Africa by 2020.

The creation of Brassivoire is expected to create 700 jobs and support 40,000 indirect jobs.

Heineken and CFAO have been collaborating for 20 years in the Brasco company in Congo-Brazzaville.

Ivory Coast (Côte d'Ivoire) is situated in West Africa, bordered by Ghana, Mali, Burkina Faso, Guinea and Liberia. It is the world’s leading cocoa producer. 

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