Manufacturers

Coca-Cola navigates K-shaped economy with AI

Coca-Cola navigates K-shaped economy with AI

By Timothy Inklebarger

President and CFO John Murphy says the company is moving beyond a pre-COVID volume mindset to stay relevant with both premium and value shoppers

Which brands could Nestlé axe next?

Which brands could Nestlé axe next?

By Teodora Lyubomirova

Nestlé wants to become a leaner business. As it weighs its priorities, could brands like Coffee Mate and Carnation become dispensable?

Why beverage entrepreneurs are zooming in on protein soda

Why beverage entrepreneurs are zooming in on protein soda

By Rachel Arthur

Jeff Church, best known for his success with Suja Juice, launches Proda with Peaky Blinders actor Matthew Postlethwaite. The entrepreneur reveals his secrets for building brands in emerging categories