Diageo and Vita Coco to launch RTD canned cocktails
Diageo and The Vita Coco Company are partnering to launch a line of premium canned cocktails: using Captain Morgan rum and Vita Coco coconut water.
The duo are just the latest to launch in the thriving RTD alcohol category, hoping their leading positions in their respective sectors can put them ahead of the competition.
“With Captain Morgan having the #1 selling spiced rum brand and Vita Coco as the #1 selling coconut water, this relationship brings together two category-leading brands,” say the companies.
Vita Coco Spiked with Captain Morgan cocktails will be 5% ABV and sold in 12oz cans for a suggested retail price of $14.99 per 4-pack.
Three flavors are due to hit shelves in early 2023:
- Piña Colada – finished with the flavor of fresh ripe pineapple, creamy coconut and dark rum notes
- Strawberry Daiquiri – finished with the flavor of fresh picked strawberries, ripe juicy lime and fruity rum notes
- Lime Mojito – finished with the flavor of fresh muddled garden mint, ripe juicy lime, and a touch of simple syrup
