Hard seltzer pioneer White Claw is launching White Claw 0% Alcohol in the US in January: ‘a radically new beverage’ that is designed to combine White Claw flavors with hydrating electrolytes while replicating the complexity of alcohol.
Following the summer of hard seltzers in 2019, White Claw’s popularity is expanding in 2020. It announced plans for a new facility to keep up with demand for the drink, and the brand will sponsor one of the biggest American festivals of the year.
US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.
