Beverage heavyweight Kirin Holdings has outlined plans to implement ‘aggressive measures’ across beer and sugar-free innovation, to recover from the negative impact of cost increases.
Japan’s Kirin Brewery will launch the country’s first zero-sugar beer this October, with ambitious plans to sell 1.2 million boxes or 150,000 hectoliters by the end of 2020.
Coca-Cola has launched the first sugar-free flavoured water under the brand “I LOHAS” in Japan, with the firm striving to respond to growing demand for better-for-you products.