Emerging Minneapolis-based brand Jajja Wellness is exposing consumers to under-the-radar, yet nutritionally-powerful ingredients, from baobab to spirulina, with its expanding line of ready-to-drink tonics available online and in local retailers.
Known in ancient cultures as the 'tree of life,' moringa has grown into the western food and beverage industries, following the pattern of others like matcha. More competitors are now entering the market, and infiltrating the mainstream tea...
Ethical start-up Aduna's range of herbal teas with baobab and moringa is aiming to take the superfoods to the mass market. "That's where the real impact is going to happen," the CEO tells us.
