New Zealand-founded hard seltzer brand Everyday Weekend is aiming to seize growth opportunities in the ready-to-drink (RTD) alcoholic beverages category across Asia through affordable pricing and community marketing strategies.
The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving...
Molson Coors says it has achieved the aims of its 2019 Revitalization Plan: now it wants to refine that strategy to accelerate growth. From digital transformation to ‘aggressive premiumization’, here’s how it’s going to do that.
Constellation Brands has not violated a US distribution agreement with AB InBev in using the Corona brand name with its Corona hard seltzer, a Manhattan federal jury has decided.
While hard seltzer has been in the limelight over the last few years, cocktails and long drinks are forecast to command a greater share of the RTD category by 2026 with premium and fuller-flavored drinks driving forward innovation.
China’s first homegrown hard seltzer brand ZEYA has big plans to expand its production and distribution both in and out of its home market after closing its seed funding round led by multinational luxury cognac brand Camus Cognac.
Molson Coors has broken ground on a new $65m variety packing warehouse in Fort Worth, Texas, as part of its long-term plan to bring more hard seltzer production in-house.
The company's strategy in Beyond Beer products will involve both global rollouts of big successes and products tailored to local markets, says the company.
Alcohol giant Kirin has launched out its first hard seltzers in Japan as well as a new whiskey in response to rising trends surrounding ready-to-drink (RTD) consumption and sustained interest in the country’s whiskey sector.
While the hard seltzer market in the UK is increasing, a large number of consumers still don't fully understand what the product is. Brands, therefore, should take extra care to ensure that consumers realize the product is alcoholic, according to...
Premium British hard seltzer brand SERVED claims it has become the ‘world’s first’ carbon negative hard seltzer brand to introduce carbon footprint labelling which it will roll out across its range from next month.
China’s first hard seltzer company, ZEYA, has turned the attention to supermarkets and on-trade channels, after pivoting from e-commerce which accounted for the majority of sales over the last few pandemic-stricken years.
Hard seltzer flavors will evolve with smoky profiles and fresh spins on traditional flavors; while premiumization and sustainability will drive the direction of the category in 2022. That’s according to Amy Walberg, founder, owner and CEO of PRESS Premium...
Most low/no drinkers are not solely dedicated to the category: choosing rather to switch between full strength and lower alcohol alternatives – often even during the same occasion. So new US brand Primer has designed its brand as a ‘one-stop-shop’ system:...
As more and more brands launch into the category they’re vying for a point of difference: with today’s products ranging from classic citrus through to new and unexpected flavor combinations.
Constellation Brands dived into the hard seltzer sector with a big launch for Corona Hard Seltzer in 2020, but warns that expectations for the category have changed over the last year.
Japanese brewery giant Sapporo is debuting its first hard seltzer products and a beer-like beverage across supermarkets and convenience stores nationwide, as it looks to strengthen its home-consumption portfolio amid the COVID-19 pandemic.
Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...
Beam Suntory and The Boston Beer Company have formed a long-term, strategic partnership to extend select brands: starting with expanding Sauza tequila further into RTDs and Truly Hard Seltzer into bottled spirits.
Having launched during the pandemic with a strong focus on the off-trade, one of the opportunities for Bud Light Hard Seltzer moving forward will be the on-trade. New product innovations are also set to follow.
Molson Coors will concentrate its efforts on 'red-hot' Vizzy and Topo Chico hard seltzers as it makes the decision to discontinue Coors Seltzer in the US.
This week, the UK’s advertising watchdog has pulled up four hard seltzers for making - or simply implying - health or nutritional claims on their products. So how should such brands navigate this territory?
The UK’s advertising watchdog has taken issue with a BrewDog Instagram post for its hard seltzer: saying the tongue-in-cheek advertising implied a nutritional claim on an alcohol drink. It also ticked off the craft brewer for implying the 5% ABV drink...
Molson Coors Beverage Company has announced investments to increase hard seltzer production capacity in its Canadian operations by 300% and balance Canadian hard seltzer production between owned facilities and trusted third parties.
AB InBev’s Beyond Beer business – which includes brands such as Mike’s Hard, Flying Fish and Bud Light Seltzer - generated more than $1bn in 2020 and grew by more than 40% in Q1, 2021.
It’s no secret that hard seltzers are a massive US success story: but part of the excitement around the category is the continued potential for the future. “It’s not just the current size of the category, which is attention grabbing enough, but the fact...
AB InBev’s Mexican division, Grupo Modelo, has filed a lawsuit against Constellation Brands, accusing it of breaching a deal by using the Corona brand name with a non-beer product – namely its Corona Hard Seltzer.
LINGYA (零呀), the company which produced China’s first locally made hard seltzer has rebranded to ZEYA, in line with a new local and regional strategic plan.
Coca-Cola Hellenic Bottling Company launched hard seltzer Topo Chico in five markets at the end of last year: just the latest example of how it's widening its reach across occasions with a portfolio now spanning from coffee to premium spirits.
What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...
Molson Coors is ramping up its hard seltzer strategy: increasing production capacity by 400%, launching new innovations Proof Point and Topo Chico, and aiming for a double-digit share of the US hard seltzer category next year.
Coca-Cola will enter the alcohol category in Europe with the launch of Topo Chico Hard Seltzer in select markets next month. The brand will roll out across Europe in 2021.
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
Molson Coors has made an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the US: launching in the first half of 2021.
Heineken is testing new hard seltzer brand Pure Piraña in New Zealand and Mexico; while exploring the booming US market with Mexican hard seltzer Canijilla.
