Gen X

Gen Z wants to consume and share beverages online that are in line with their own personal brand. Pic: Getty/Astarot

How does Gen Z respond to seasonal alcohol favorites?

By Beth Newhart

Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products.

Spotlight

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