Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand...
A longevity coffee product is set to be relaunched with a tweaked formulation in an effort to crack the lucrative China market after its first iteration achieved sales success in more than 40 countries.
Pickle Juice’s research-backed proprietary blend of acetic acid and natural ingredients was developed to relieve muscle cramping quickly, while tasting like pickles without having anything “to do with pickles,” Fillip Keuppens, the company’s EVP, explained...
Functional food brands face a range of challenges, from taste to health claims, in order to get their products to appeal to consumers, and educate them about product potential.
Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.
Pro- and prebiotic sparkling drink brand wildwonder released a Raspberry Lychee flavor and is preparing to seek out additional funding to help grow the retail footprint of the Asian heritage-inspired beverage, company founder and CEO Rosa Li told FoodNavigator-USA.
Japanese dairy giant Meiji is set to release a new Foods with Function Claims (FFC) product that it says would support eye accommodation and improve sleep quality.
China National Food Industry Association (CNFIA) is to set industry standards for electrolyte beverages, including its definition, technical and manufacturing, testing, labelling, and packaging requirements.
PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
Celsius has inked two distribution deals to expand the reach of its energy drink: extending a partnership with PepsiCo to take in the Canadian market and teaming up with Suntory for the brand in the UK and Ireland.
Kombucha brand Brew Dr. launches a low-sugar probiotic seltzer, Sipjoy, as the company continues to focus on its core business of fermented-tea beverages, at a time of increased consumer demand for gut health-focused products, brand CEO Dan Stangler told...
PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
India-based Morning Fresh is actively expanding its portfolio across categories and formats to fulfil rising demand for functional products, particularly ready-to-drink (RTD) beverages.
By Luca Bucchini, Chairman, European Specialist Sports Nutrition Alliance (ESSNA)
Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...
The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...
There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.
India’s Beyond Water has launched its first ready-to-drink (RTD) iced tea in India, tapping on high-quality tea sourcing and consumers demand for healthier beverages.
Molson Coors Beverage Company will expand its partnership with ZOA Energy: an energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman.
Energy drink newcomer Machu Pichu’s dual marketing message of finding balance and connecting to nature and community sets it apart in a category that heavily promotes extremes and individual gains, as does its organic flavor technology and natural caffeine...
Drinking beer could be good for your gut and immunity, stimulating healthy microbiota diversity thanks to the beneficial brew of compounds found in the fermented beverage.
Kirin has introduced a version of its immune care postbiotic drink with 50% less calories, claiming to make it more accessible for health-conscious consumers without compromising on taste.
The climate-resilient Yaupon crop, with leaves rich in theobromine, polyphenols, and 30% less caffeine than coffee, has been growing in popularity for use within holistic health-promoting beverages.
Functional beverage brands could be forgiven for focusing on functionality over flavor – but they do so at their peril. Flavor has an important role to play in attracting consumers to the category and keeping them interested in the long term.
Functional beverage company Curated Culture is looking to raise funds to support its expansion plans in the sports nutrition sector, after experiencing its first taste of success with its dairy- and sugar-free probiotic teas.
Kirin is launching its first Food with Function Claims (FFC) sports nutrition drink with immune health benefits, as it seeks to tap into active consumers’ demands for multifunctional products.
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional...
David Fudge, co-founder and CEO of US non-alcoholic spirit brand Aplós, explains why he thinks functional ingredients are the key to reshaping the drinks category.
Monster Beverage Corporation executives predict that sales growth across its energy drink portfolio will pick up and continue to outpace overall category growth in the coming months following a long-delayed and category-leading price increase that went...
Working from a foundational belief that the era of ‘disruption’ is dead, an industry veteran wants to usher in a new age in which start-ups focus on “adding to everything” with the launch of The Ryl Company and a line of ready-to-drink tea that offers...
Ingredient supplier Kemin Industries is looking to further tap into the thriving functional beverage market with a water dispersible form of its BetaVia immune health ingredient.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
Functional beverages are a thriving category – but what exactly are consumers looking for in their drinks? From cannabis beverages to ‘think drinks’, hear from a panel of experts as this free-to-attend webinar explores the potential of the category.
Biotech start-up, Resorcix, and Israeli beverage manufacturer, Gat Foods, have developed a natural botanical to eliminate Thermophilic Acidophilic Bacteria (TAB) that reduce product shelf-life and affect the flavour of ready-to-drink (RTD) beverages,...
Immune health continues to be a primary concern for consumers of functional beverages, according to a new report from Irish ingredient supplier Kerry. The study also found that consumers are increasingly blurring the distinction between the benefits...
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
An Australian living in London has overcome an extraordinary set of challenges including Brexit, the pandemic and more recently a sharp rise in prices as a result of the war in Ukraine to keep his vitamin enhanced juice business thriving.
This is a lockdown success story about a mother and daughter from Brazil who moved to Sussex and wanted to create functional teas that not only did what they said on the tin but tasted good too.
By Miriam Konz, EVP corporate strategy and innovation, AMC Global
To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.
GoodSport – a sports drink launched in 2021 to disrupt the category with its milk-based product – is celebrating a successful first year by working on expansion plans with new lines and new markets on the horizon.
The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...
Greek organic herbal tea firm Anassa Organics says sales in Japan are performing strong, one year after entering what remains a niche category in the country.
Equinox Kombucha started off being brewed in a kitchen in Calderdale, Yorkshire, after a couple of intrepid travellers returned from Asia wanting to bring the live culture and all its benefits with them.
With the help of a $7m fundraise, Startup De La Calle is bringing to more Americans nationwide a modern version of the beloved and naturally functional Mexican “street vendor treat” tepache – a probiotic beverage made from fermented organic pineapples...
