Industry leaders take the podium to discuss the trend that impacts all areas when it comes to creating stand out snacks, from simpler labels, to trickier better-for-you formulations that do not compromise on indulgence, to being as good for the planet...
Here are some of the people taking up new top jobs in the beverage industry this month: joining companies such as AB InBev, PepsiCo and BlueTriton Brands.
By Callum Saunders, head of planning at ZEAL Creative
Today's brands are expected to have a purpose. So how should marketers approach this as they look to build brands? Callum Saunders at ZEAL Creative takes a look in this guest article.
'Clean label' is not a new idea - but 2021 research shows consumers have become even more attentive to product formulation, writes Will Cowling of FMCG Gurus in this guest article.
By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)
Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...
By Émilie Steckenborn, founder and host of the Bottled in China podcast
A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.
By Adrian Lugg, founder and Managing Director of Hop Hut Marketing
It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.
By Dan Hooper, co-founder, YesMore alcohol marketing agency
As the UK prepares to ease restrictions, brands and venues face the challenge of finding a celebratory yet responsible and realistic tone in their marketing and communications. Dan Hooper, co-founder of YesMore marketing agency, gives his five top tips...
No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...
What can the beverage industry learn from 2020 - and apply to 2021? George Squire, an R&D lead at F&B innovation and commercialization group JPG Resources, looks at how companies can strengthen their supply chain.
Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.
By Ron Ducharme, Vice President of Business Development, Covectra
With the increase in ecommerce, opportunities for counterfeit products are widening. In this guest article, Ron Ducharme, Vice President of Business Development at Covectra - a company working in track and trace since 2008 - looks at how 'next-generation...
